//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand competence"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Globalness"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand competence
Brand management
38
Consumer behaviour
38
Konsumentenverhalten
38
Markenführung
38
Brand image
33
Markenimage
33
International marketing
25
Internationales Marketing
25
Brand
16
Markenartikel
16
Globalisierung
14
Globalization
14
Designation of origin
12
Herkunftsbezeichnung
12
Perceived brand globalness
12
perceived brand globalness
12
Brand globalness
8
Multinationales Unternehmen
6
Transnational corporation
6
India
5
Indien
5
Personality psychology
5
Persönlichkeitspsychologie
5
Cultural identity
4
Kulturelle Identität
4
National culture
4
Nationalkultur
4
Welt
4
World
4
Brand extension
3
Brand localness
3
Emerging economies
3
Markentransfer
3
Schwellenländer
3
brand globalness
3
perceived brand localness
3
Beziehungsmarketing
2
Born globals
2
Brand stereotype
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Abrantes, Bruno Fernandes
1
Ali, Rana Basit
1
Ge, Jiaye
1
He, Jiaxun
1
Published in...
All
International marketing review
1
Journal of marketing analytics : JMA
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The dual impetus for perceived brand
globalness
and brand competence in a rapidly changing environment : the role of Brand-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
Saved in:
2
Perception of brand
globalness
and localness : the role of brand competence in stereotype-building and value consciousness
Abrantes, Bruno Fernandes
;
Ali, Rana Basit
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 722-737
Persistent link: https://www.econbiz.de/10014537380
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->