Ng, Pui; Butt, Muhammad; Khong, Kok; Ong, Fon - In: Journal of Business Ethics 121 (2014) 2, pp. 203-215
green image and green value in consumers mind. Therefore, the question arises that does the success in promoting green brand … image and value depend on consumer existing perceptions about the brand quality and credibility? This study analyzes the …