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~subject:"Brand credibility"
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Brand credibility
Brand management
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Markenführung
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Consumer behaviour
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Brand
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Markenartikel
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Local brands
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local brands
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Srivastava, Ankur
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Dey, Dipanjan Kumar
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Kumar, Dipanjan
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Journal of Indian Business Research
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Journal of Indian business research
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Brand analysis of global and local banks in India : a study of young consumers
Srivastava, Ankur
;
Kumar, Dipanjan
- In:
Journal of Indian business research
8
(
2016
)
1
,
pp. 4-18
Persistent link: https://www.econbiz.de/10011659832
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Brand analysis of global and local banks in India: a study of young consumers
Srivastava, Ankur
;
Dey, Dipanjan Kumar
- In:
Journal of Indian Business Research
8
(
2016
)
1
,
pp. 4-18
global and
local
brands
among young consumers in the context of the banking industry. This will aid practitioners in …
Persistent link: https://www.econbiz.de/10014875066
Saved in:
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