//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand endorsement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"löffler, Michael"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand endorsement
Consumer behaviour
6
Konsumentenverhalten
6
Preismanagement
5
Pricing strategy
5
Theorie
5
Theory
5
Automotive industry
3
Dauerhafte Konsumgüter
3
Deutschland
3
Durable goods
3
Germany
3
Kfz-Industrie
3
Mathematical programming
3
Mathematische Optimierung
3
Artificial intelligence
2
Beziehungsmarketing
2
Brand image
2
Customer data
2
Kraftfahrzeug
2
Kundendaten
2
Künstliche Intelligenz
2
Luxury goods
2
Luxusgüter
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Motor vehicle
2
Optimierung
2
Preispolitik
2
Relationship marketing
2
USA
2
United States
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
1991-2001
1
Automotive market
1
Belief in brand
1
Brand
1
Brand knowledge
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Decker, Reinhold
1
Löffler, Michael
1
Rump, Markus
1
Souka, Mohamed
1
Published in...
All
Marketing : ZFP ; journal of research and management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Enhancing internal branding outcomes through customer experience management : new empirical insights from the automotive industry
Souka, Mohamed
;
Rump, Markus
;
Löffler, Michael
; …
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
2
,
pp. 22-34
Persistent link: https://www.econbiz.de/10014306383
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->