//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand equity"
~subject:"Conscientious corporate brands"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Family brand"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand equity
Conscientious corporate brands
Brand architecture
508
Markenarchitektur
508
Brand management
377
Markenführung
377
Corporate reputation
217
Firmenimage
217
Markenimage
102
Brand image
101
Corporate culture
96
Unternehmenskultur
96
Brand
93
Markenartikel
92
Consumer behaviour
80
Konsumentenverhalten
80
Corporate Social Responsibility
61
Marketing management
60
Marketingmanagement
60
Corporate social responsibility
59
Öffentlichkeitsarbeit
54
Public relations
53
Corporate branding
41
Markenpolitik
41
Stakeholder
29
Beziehungsmarketing
27
Relationship marketing
27
Deutschland
26
Germany
26
Reputation
25
Cultural heritage
23
Kulturgüter
23
Corporate brand
22
Marketing
22
Großbritannien
20
United Kingdom
20
corporate branding
20
B-to-B-Marketing
19
Business-to-business marketing
19
Brand extension
18
Lieferantenmanagement
18
Markentransfer
18
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
more ...
less ...
Language
All
English
5
Author
All
Iglesias, Oriol
2
Ind, Nicholas
2
Alfaro, Manuel
1
Cowan, Kirsten
1
Guzman, Francisco
1
Markovic, Stefan
1
Mingione, Michela
1
Mishra, Prashant
1
Sarkar, Soumya
1
Witmaier, Alexander
1
more ...
less ...
Published in...
All
Brand management in emerging markets : theories and practice
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
2
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance : an exploratory study
Cowan, Kirsten
;
Guzman, Francisco
- In:
Journal of business research : JBR
117
(
2020
),
pp. 683-693
Persistent link: https://www.econbiz.de/10012288092
Saved in:
3
Affect and cognition in associative networks between brands
Witmaier, Alexander
-
2019
Persistent link: https://www.econbiz.de/10012173407
Saved in:
4
Customer-based corporate brand equity (CBCBE) in business-to-business firms : an emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
- In:
Brand management in emerging markets : theories and practice
,
(pp. 73-90)
.
2014
Persistent link: https://www.econbiz.de/10010417746
Saved in:
5
The organic view of the brand : a brand value co-creation model
Iglesias, Oriol
;
Ind, Nicholas
;
Alfaro, Manuel
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 670-688
Persistent link: https://www.econbiz.de/10010197488
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->