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~subject:"Brand equity"
~subject:"Social web"
~type:"book"
~type_genre:"Glossar enthalten"
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Brand avatar : translating virtual world
branding
into real world success
Mesa, Alycia de
-
2009
-- What's the measure of success? -- Examples of co-
branding
in virtual worlds -- What companies can learn from 'grass …
Persistent link: https://www.econbiz.de/10003688829
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