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~subject:"Brand equity"
~type_genre:"Article in journal"
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Search: subject_exact:"Brand value"
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Brand equity
Brand management
120
Markenführung
120
Brand image
102
Markenimage
102
Brand value
62
Markenwert
56
Brand
52
Consumer behaviour
51
Konsumentenverhalten
51
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brand value
44
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22
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22
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14
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11
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11
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11
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11
brand equity
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10
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10
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10
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10
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10
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10
Brand Value
9
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9
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Schmitt, Bernd
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Abril Barrie, Carmen
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1
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Journal of business research : JBR
5
Marketing intelligence & planning
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
European journal of marketing : EJM
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International journal of advertising : the quarterly review of marketing communications
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Journal of marketing theory and practice : JMTP
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Journal of promotion management : JPM
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The journal of brand management : an international journal
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The journal of product & brand management
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California management review
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DLSU business & economics review
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EuroMed journal of business
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Journal of marketing research : JMR
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Journal of small business and enterprise development
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Journal of transnational management : the official journal of the International Management Development Association
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Marketing : ZFP ; journal of research and management
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Modern economy
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Review of marketing research
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The journal of consumer marketing
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The review of corporate finance studies : RCFS
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ECONIS (ZBW)
62
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61
Seeing the forest despite the trees : brand effects on choice uncertainty
Eckert, Christine
;
Louviere, Jordan J.
;
Islam, Towhidul
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 256-264
Persistent link: https://www.econbiz.de/10009613719
Saved in:
62
The performance of global brands in the 2008 financial crisis : a test of two brand value measures
Johansson, Johny K.
;
Dimofte, Claudiu V.
;
Mazvancheryl, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10009613721
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