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~subject:"Brand extension"
~subject:"Competition"
~subject:"Digitalisierung"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
~type_genre:"Collection of articles written by one author"
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The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
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2019
Persistent link: https://www.econbiz.de/10012105022
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2
Managing brands in the digital era
Gräve, Jan-Frederik
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2019
Persistent link: https://www.econbiz.de/10012103146
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3
Marketing applications : branding, communications, and strategy
Holbrook, Morris B.
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2015
Persistent link: https://www.econbiz.de/10010505798
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4
Optimal product line strategies for entry in new markets
Joshi, Yogesh V.
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2007
Persistent link: https://www.econbiz.de/10009707952
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5
Essays on competitive analysis : firm strategies and market structure
Jahn, Eric
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2007
Persistent link: https://www.econbiz.de/10003637553
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6
Three essays on consideration sets
Terech, Andres
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2004
Persistent link: https://www.econbiz.de/10003946475
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