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Search: person:"Carrillat, François A."
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Brand extension
Sponsoring
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Sponsorship
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Consumer behaviour
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Meta-Analyse
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Meta-analysis
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Advertising effects
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Werbewirkung
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meta-analysis
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Carrillat, François A.
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Astous, Alain d'
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Harris, Eric G.
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Solomon, Paul J.
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Brand stereotyping and image transfer in concurrent sponsorships
Carrillat, François A.
;
Solomon, Paul J.
;
Astous, Alain d'
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 300-314
Persistent link: https://www.econbiz.de/10011410136
Saved in:
2
Fortuitous brand image transfer : investigating the side effect of concurrent sponsorships
Carrillat, François A.
;
Harris, Eric G.
;
Lafferty, …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003986816
Saved in:
3
The effect of perceived entitativity on implicit image transfer in multiple sponsorships
Carrillat, François A.
-
2005
Persistent link: https://www.econbiz.de/10003946235
Saved in:
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