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~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Cultural identity"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
Cultural identity
Theory
250,464
Theorie
250,382
USA
138,641
United States
138,456
Deutschland
73,545
Welt
73,092
World
73,081
Germany
71,084
EU countries
59,858
EU-Staaten
59,835
Estimation
52,074
Schätzung
52,013
Konsumentenverhalten
50,161
China
49,360
Innovation
38,819
Economic growth
37,171
Wirtschaftswachstum
37,047
India
34,379
Indien
34,353
Großbritannien
30,680
United Kingdom
30,607
Firm performance
28,743
Unternehmenserfolg
28,730
Börsenkurs
27,620
Share price
27,614
Impact assessment
27,166
Wirkungsanalyse
27,139
Geldpolitik
25,789
Monetary policy
25,695
Supply chain
23,282
Lieferkette
23,267
Entwicklungsländer
22,915
Developing countries
22,826
SME
22,707
KMU
22,692
Auslandsinvestition
22,140
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22,137
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21,951
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21,677
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4,859
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54,349
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711
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Case study
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54,245
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8,098
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6,505
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6,499
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6,117
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6,117
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2,703
Thesis
1,980
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1,253
Sammelwerk
1,253
Aufsatzsammlung
724
Conference paper
561
Fallstudie
387
Bibliografie enthalten
353
Bibliography included
353
Konferenzschrift
352
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314
Sammlung
314
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289
Lehrbuch
242
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160
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160
Systematic review
76
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66
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8
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Han, Heesup
117
Mattila, Anna S.
101
Gierl, Heribert
77
Lusk, Jayson L.
75
Phau, Ian
75
Khare, Arpita
71
Loureiro, Sandra Maria Correia
65
Dwivedi, Yogesh Kumar
63
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Septianto, Felix
60
Belk, Russell W.
59
Jang, Soocheong
59
Paul, Justin
57
Herrmann, Andreas
55
Ko, Eunju
52
Walsh, Gianfranco
51
Laroche, Michel
49
Bagozzi, Richard P.
48
Pelsmacker, Patrick de
48
Bang, Nguyen
47
Hollebeek, Linda D.
46
Sharma, Piyush
46
Kim, Jungkeun
45
Diamantopoulos, Adamantios
44
Melewar, T. C.
44
Wong, IpKin Anthony
43
Rajagopal
41
Das, Gopal
40
Thaichon, Park
40
Vrontis, Demetris
40
Wiedmann, Klaus-Peter
40
Kim, Seongseop
39
Romaniuk, Jenni
39
Eisend, Martin
38
Hyun, Sunghyup Sean
38
Ko, Yong Jae
38
Park, Jungkun
38
Rahman, Zillur
38
Verhoef, Peter C.
38
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Institution
All
Springer Fachmedien Wiesbaden
4
Books on Demand GmbH <Norderstedt>
3
International Conference on Halal Development <1., 2020, Malang>
2
Springer-Verlag GmbH
2
Verlag Franz Vahlen
2
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
Berliner Wissenschafts-Verlag
1
COVID-19-Consumer Law Research Group
1
Chartered Institute of Personnel and Development <London>
1
Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Dänemark / Erhvervs- og Byggestyrelsen
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
1
Ewamian Aboriginal Corporation
1
George Routledge & Sons <London>
1
Gesellschaft für Ökologische Kommunikation mbH
1
Global Brand Conference <11., 2016, Bradford>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Consumer Sciences Research Conference <5, 2011, Bonn>
1
John Wiley <Chichester>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Ludwig-Maximilians-Universität München
1
National Consumer Council
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
Nomos Verlagsgesellschaft
1
RWTH Aachen
1
Russell Sage Foundation
1
Springer Gabler <Firma>
1
Uni-Edition GmbH
1
Uni-Taschenbücher GmbH
1
Verlag Barbara Budrich
1
Verlag Werner Hülsbusch
1
W. Kohlhammer GmbH
1
epubli GmbH
1
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Published in...
All
Journal of business research : JBR
2,142
Journal of retailing and consumer services
1,951
International journal of consumer studies
764
International journal of hospitality management
748
Psychology & marketing
694
Journal of consumer research : JCR ; an interdisciplinary bimonthly
602
The journal of brand management : an international journal
481
The journal of product & brand management
457
Asia Pacific journal of marketing and logistics
412
European journal of marketing : EJM
385
Journal of travel and tourism marketing
380
Tourism management : research, policies, practice
379
Journal of marketing research : JMR
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Management science : journal of the Institute for Operations Research and the Management Sciences
339
Journal of marketing management : MM
336
Journal of international consumer marketing
332
Journal of marketing communications
315
Journal of retailing
314
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
313
Cogent business & management
311
Journal of marketing
306
Marketing letters : a journal of research in marketing
302
International journal of retail & distribution management
299
Journal of business ethics : JOBE
299
The journal of consumer marketing
299
Journal of consumer behaviour : an international research review
297
The international review of retail, distribution and consumer research
294
Journal of fashion marketing and management
293
Journal of the Academy of Marketing Science
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
283
International journal of contemporary hospitality management
275
The journal of services marketing
273
Marketing intelligence & planning
270
Technological forecasting & social change : an international journal
270
Journal of hospitality marketing & management
268
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
268
Journal of economic psychology : research in economic psychology and behavioral economics
263
Young consumers : insight and ideas for responsible marketers
243
Food policy : economics planning and politics of food and agriculture
241
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Source
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ECONIS (ZBW)
55,060
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1
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10
of
55,060
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date (newest first)
date (oldest first)
1
The acceptance of halal food products among non-Muslim consumers in Indonesia
Farhan, Fikri
;
Sutikno, Bayu
- In:
Journal of international food & agribusiness marketing
36
(
2024
)
2
,
pp. 125-146
Persistent link: https://www.econbiz.de/10014567154
Saved in:
2
Acceptance of location-based advertising by young consumers : a Stimulus-Organism-Response (S-O-R) model perspective
Kini, Ranjan B.
;
Bolar, Kartikeya
;
Ali, Rofin …
- In:
Information systems management
41
(
2024
)
2
,
pp. 132-150
Persistent link: https://www.econbiz.de/10014514668
Saved in:
3
Acceptance of low-carbon school meals with and without information : a controlled intervention study
André, E.
;
Eustachio Colombo, P.
;
Schäfer Elinder, L.
; …
- In:
Journal of consumer policy : consumer issues in law, …
47
(
2024
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014502163
Saved in:
4
The "Achilles heel" of established brands : the effect of brand age on consumers' brand choice
Kim, Yaeeun
;
Srivastava, Joydeep
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 290-306
Persistent link: https://www.econbiz.de/10014584203
Saved in:
5
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
6
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
7
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
8
Addressing the inherent ethereality and mutability of organisational identity and image : a Bakhtinian response
Goby, Valerie Priscilla
;
Karimova, Gulnara Z.
- In:
International journal of organizational analysis
32
(
2024
)
2
,
pp. 286-298
Persistent link: https://www.econbiz.de/10014493820
Saved in:
9
Advance selling of fresh produce e-tailer with uncertain demand and risk-averse consumers
Fan, Jixin
;
Zhang, Xumei
;
Dan, Bin
;
Tian, Yu
;
Chen, …
- In:
Managerial and decision economics : MDE ; the …
45
(
2024
)
3
,
pp. 1702-1717
Persistent link: https://www.econbiz.de/10014536828
Saved in:
10
Advancing arts philanthropy practices for well-being
Addis, Michela
;
Rurale, Andrea
- In:
Journal of philanthropy and marketing
29
(
2024
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10014450605
Saved in:
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