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~subject:"Brand image"
~subject:"Export marketing"
~subject:"Germany"
~type_genre:"Article in journal"
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Brand image
Export marketing
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SME marketing
34
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15
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9
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Asia Pacific journal of marketing and logistics
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Exploring brand identity and entrepreneurship as drivers of small specialist retailer internationalisation : a German case study
Christmann, Helen
;
Alexander, Andrew
;
Wood, Steve
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10011648608
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2
Export barriers and business confidence : a quasi-longitudinal examination
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 294-323
Persistent link: https://www.econbiz.de/10010532981
Saved in:
3
Export performance : multiple predictors and multiple measures approach
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 378-407
Persistent link: https://www.econbiz.de/10010384991
Saved in:
4
Network actors' participation in B2B SME branding
Mäläskä, Minna
;
Saraniemi, Saila
;
Tähtinen, Jaana
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1144-1152
Persistent link: https://www.econbiz.de/10009490236
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