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~subject:"Brand image"
~subject:"Graduate business education"
~subject:"Internationales Marketing"
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Brand image
Graduate business education
Internationales Marketing
SME marketing
81
KMU-Marketing
64
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25
KMU
24
Marketingmanagement
14
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13
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13
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12
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10
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10
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Cheng, Ranis
2
Dean, David L.
2
Kahiya, Eldrede Tinashe
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Ali, M. Yunus
1
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Asia Pacific journal of marketing and logistics
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of small business and enterprise development
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ECONIS (ZBW)
10
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1
Educating graduates for marketing in SMEs : an update for the traditional marketing curriculum
Cheng, Ranis
;
Lourenço, Fernando
;
Resnick, Sheilagh
- In:
Journal of small business and enterprise development
23
(
2016
)
2
,
pp. 495-513
Persistent link: https://www.econbiz.de/10011575569
Saved in:
2
Exploring brand identity and entrepreneurship as drivers of small specialist retailer internationalisation : a German case study
Christmann, Helen
;
Alexander, Andrew
;
Wood, Steve
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10011648608
Saved in:
3
Adaption internationaler Webauftritte von kleinen und mittelständischen Unternehmen
Brüggelambert, Gregor
;
Büchler, Jan-Philipp
;
Çakir, …
-
2016
Persistent link: https://www.econbiz.de/10011620460
Saved in:
4
Export barriers and business confidence : a quasi-longitudinal examination
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 294-323
Persistent link: https://www.econbiz.de/10010532981
Saved in:
5
Export performance : multiple predictors and multiple measures approach
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 378-407
Persistent link: https://www.econbiz.de/10010384991
Saved in:
6
Impact of export promotion programs on SME export performance : empirical evidence from an emerging nation
Ali, M. Yunus
;
Shamsuddoha, A. K.
- In:
Research handbook on export marketing
,
(pp. 12-44)
.
2014
Persistent link: https://www.econbiz.de/10010472832
Saved in:
7
Internationales Marketing für Ingenieure
Kohlert, Helmut
-
2014
-
2. Aufl.
Persistent link: https://www.econbiz.de/10010412550
Saved in:
8
International new ventures as "small multinationals" : the importance of marketing capabilities
Ripollés Meliá, María
;
Blesa, Andreu
- In:
Journal of world business : JWB
47
(
2012
)
2
,
pp. 277-287
Persistent link: https://www.econbiz.de/10009517189
Saved in:
9
Network actors' participation in B2B SME branding
Mäläskä, Minna
;
Saraniemi, Saila
;
Tähtinen, Jaana
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1144-1152
Persistent link: https://www.econbiz.de/10009490236
Saved in:
10
Aligning teaching and practice : a study of SME marketing
Resnick, Sheilagh
;
Cheng, Ranis
;
Brindley, Clare
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
13
(
2011
)
1
,
pp. 37-46
Persistent link: https://www.econbiz.de/10009758885
Saved in:
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