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~subject:"Brand image"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Marktinformation"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Service quality
Consumer behaviour
48,708
Konsumentenverhalten
48,680
Relationship marketing
6,697
Beziehungsmarketing
6,696
Brand management
5,700
Markenführung
5,700
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5,306
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4,534
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4,533
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3,982
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3,982
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3,601
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3,519
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3,519
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3,491
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3,485
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3,430
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3,427
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3,134
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3,086
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2,941
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2,933
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2,877
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2,877
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2,652
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2,652
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2,510
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2,456
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2,442
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2,209
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2,209
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2,164
Advertising
2,062
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2,031
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1,917
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1,914
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1,632
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Han, Heesup
48
Diamantopoulos, Adamantios
27
Loureiro, Sandra Maria Correia
26
Mattila, Anna S.
25
Phau, Ian
25
Bang, Nguyen
21
Jang, Soocheong
21
Prentice, Catherine
21
Sreejesh, S.
21
Japutra, Arnold
20
Sarkar, Abhigyan
19
Guzman, Francisco
18
Melewar, T. C.
18
Hollebeek, Linda D.
17
Hyun, Sunghyup Sean
17
Park, Jungkun
16
Paul, Justin
16
Balaji, M. S.
15
Bilgihan, Anil
15
Ekinci, Yuksel
15
Line, Nathaniel D.
15
Wong, IpKin Anthony
15
Hanks, Lydia
14
Johnson, Lester W.
14
Lee, Seonjeong
14
Liu, Chih-Hsing
14
McColl-Kennedy, Janet R.
14
Sarkar, Juhi Gahlot
14
Fetscherin, Marc
13
Gierl, Heribert
13
Gursoy, Dogan
13
Das, Gopal
12
Gong, Taeshik
12
Klaus, Philipp
12
Pelsmacker, Patrick de
12
Prybutok, Victor R.
12
Quach, Sara
12
Roy, Sanjit
12
Sharma, Piyush
12
Veloutsou, Cleopatra
12
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Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
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Journal of business research : JBR
452
Journal of retailing and consumer services
439
International journal of hospitality management
246
The journal of product & brand management
244
The journal of brand management : an international journal
212
Psychology & marketing
126
Asia Pacific journal of marketing and logistics
116
The journal of services marketing
114
Journal of travel and tourism marketing
99
Journal of hospitality marketing & management
96
European journal of marketing : EJM
95
International journal of contemporary hospitality management
95
Cogent business & management
86
Journal of marketing communications
78
The service industries journal
78
Journal of international consumer marketing
77
Services marketing quarterly
72
Marketing intelligence & planning
69
The journal of consumer marketing
63
Journal of strategic marketing
62
Journal of global marketing
59
International journal of consumer studies
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
Journal of the Academy of Marketing Science
57
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
56
Journal of marketing
56
Tourism management : research, policies, practice
56
Journal of Islamic marketing
55
International marketing review
54
Marketing letters : a journal of research in marketing
53
Journal of fashion marketing and management
50
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
50
Journal of service research : JSR
47
Service business
46
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
46
International journal of retail & distribution management
43
Journal of promotion management : innovations in planning and applied research
43
International journal of internet marketing and advertising : IJIMA
42
Journal of marketing management : MM
42
Journal of Asian finance, economics and business : JAFEB
41
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ECONIS (ZBW)
8,703
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21
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
22
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
23
The influence of greenwashing practices on brand attitude : a multidimensional consumer analysis in Germany
Bladt, Daniel
;
Capelleveen, Guido van
;
Yazan, Devrim Murat
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 597-625
Persistent link: https://www.econbiz.de/10014467303
Saved in:
24
The effects of green brand image on brand loyalty : the case of mainstream fast food brands
Watson, Anna
;
Perrigot, Rozenn
;
Dada, Olufunmilola
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 806-819
Persistent link: https://www.econbiz.de/10014467322
Saved in:
25
The role of health and safety protocols and brand awareness for the recovery of hotel activity following a health crisis
Polo-Peña, Ana Isabel
;
Andrews, Hazel
;
Torrico-Jódar, …
- In:
Journal of hospitality and tourism insights
7
(
2024
)
1
,
pp. 500-522
Persistent link: https://www.econbiz.de/10014467536
Saved in:
26
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
27
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
28
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
29
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
30
Common traits in online shopping behavior : a study of different generational cohorts
Nwobodo, Stanley
;
Weissmann, Marc Arul
- In:
Global business and organizational excellence : GBOE
43
(
2024
)
3
,
pp. 46-60
Persistent link: https://www.econbiz.de/10014467969
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