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~subject:"Brand image"
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Brand image
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Corporate reputation review
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International business review : the official journal of the European International Business Academy
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ECONIS (ZBW)
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Beyond brand hate : are you willing to forgive a negative experience with your smartphone mobile communications' brand?
Costa, Jorge
;
Azevedo, António
- In:
Corporate reputation review
26
(
2023
)
2
,
pp. 83-96
Persistent link: https://www.econbiz.de/10014327295
Saved in:
2
A contingent approach to country-of-origin effects on foreign products evaluation : interaction of facets of country image with product classes
Costa, Camila
;
Carneiro, Jorge Manoel Teixeira
; …
- In:
International business review : the official journal of …
25
(
2016
)
5
,
pp. 1066-1075
Persistent link: https://www.econbiz.de/10011545668
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