//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Arora, Anshu Saxena"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
Consumer behaviour
9
Konsumentenverhalten
9
Advertising
8
Social Web
8
Social web
8
Werbung
8
Internet marketing
7
Online-Marketing
7
Brand management
5
Lieferkette
5
Markenführung
5
Supply chain
5
Innovation
4
International marketing
4
Internationales Marketing
4
Welt
4
World
4
Advertising effects
3
Designation of origin
3
Emerging economies
3
Globalisierung
3
Herkunftsbezeichnung
3
Markenimage
3
Nachhaltigkeit
3
Schwellenländer
3
Sustainability
3
USA
3
United States
3
Werbewirkung
3
Corporate Social Responsibility
2
Corporate social responsibility
2
Firm performance
2
Globalization
2
Innovation management
2
Innovationsmanagement
2
International business research
2
International management
2
Internationale Betriebswirtschaftslehre
2
Internationales Management
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Arora, Amit
3
Arora, Anshu
3
McIntyre, John R.
2
Wu, Jun
2
Bacouël-Jentjens, Sabine
1
Published in...
All
Journal of international consumer marketing
2
Journal of promotion management : JPM
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer responses to slice-of-life versus slice-of-death advertising appeals : exploring the role of polysemy, branding, and culture
Arora, Anshu
;
Arora, Amit
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 123-162
Persistent link: https://www.econbiz.de/10011729481
Saved in:
2
Miu Miu diffuses Prada : coupling country-of-origin versus country-of-manufacture effects with brand authenticity and contagion
Arora, Anshu
;
Wu, Jun
;
Arora, Amit
;
Bacouël-Jentjens, …
- In:
Journal of international consumer marketing
28
(
2016
)
4
,
pp. 228-250
Persistent link: https://www.econbiz.de/10011529897
Saved in:
3
Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu
;
McIntyre, John R.
;
Wu, Jun
;
Arora, Amit
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->