//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Gill, Tripat"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
Consumer behaviour
7
Konsumentenverhalten
7
USA
5
United States
5
New product development
4
Produktentwicklung
4
Brand management
3
Innovation management
3
Innovationsmanagement
3
Markenführung
3
Experiment
2
High technology
2
Hochtechnologie
2
Innovation
2
Markenimage
2
Theorie
2
Theory
2
Ambiguity
1
Ambivalence
1
Ankündigungseffekt
1
Announcement effect
1
Arbeitsmarktdiskriminierung
1
Arbeitsproduktivität
1
Artificial intelligence
1
Betriebsgröße
1
Beziehungsmarketing
1
Brand
1
Brand preferences
1
Brand quality
1
Branding
1
Choice satisfaction
1
Conceptual fleuncy
1
Congruence vs complementarity
1
Conspicuous consumption
1
Consumption goals
1
Convergence
1
Curiosity
1
Customer experience
1
Customer satisfaction
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Gill, Tripat
2
Berger, Jonah
1
El Gamal, Monica
1
Fitzsimons, Gráinne
1
Wijnands, Floortje
1
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"You're not perfect, but you're still my favourite." : brand affective congruence as a new determinant of self-brand congruence
Wijnands, Floortje
;
Gill, Tripat
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1076-1103
Persistent link: https://www.econbiz.de/10012395425
Saved in:
2
Does exposure to dogs (cows) increase the preference for Puma (the color white)? : not always
Gill, Tripat
;
El Gamal, Monica
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 125-126
Persistent link: https://www.econbiz.de/10010370690
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->