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Assessing perceived value : moderating effects of susceptibility to brand prestige and susceptibility to normative influence
Joe, Sheng-Wuu
;
Tsai, Yuan Hui
;
Lin, Chieh-Peng
;
Ma, …
- In:
Review of managerial science
11
(
2017
)
3
,
pp. 717-735
Persistent link: https://www.econbiz.de/10011707790
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