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Brand image
Consumer behaviour
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Markenimage
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Kim, Moon-Yong
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Moon, Sangkil
2
Iacobucci, Dawn
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Kim, Moon-yong
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Park, Byung Il
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Park, Sehoon
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International marketing review
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ECONIS (ZBW)
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The effects of cultural distance on online brand popularity
Kim, Moon-Yong
;
Moon, Sangkil
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
Saved in:
2
The influence of global brand distribution on brand popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
Saved in:
3
The impact of country of origin on context effects in choice
Kim, Moon-Yong
;
Park, Byung Il
- In:
International marketing review
34
(
2017
)
6
,
pp. 706-734
Persistent link: https://www.econbiz.de/10011799773
Saved in:
4
The impact of attribute importance in the effects of option framing on choice : budget range and justification as moderators of loss aversion
Park, Sehoon
;
Kim, Moon-yong
- In:
Psychology & marketing
29
(
2012
)
10
,
pp. 726-737
Persistent link: https://www.econbiz.de/10009626432
Saved in:
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