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~subject:"Brand image"
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Brand image
Consumer behaviour
17
Konsumentenverhalten
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Luxury goods
9
Luxusgüter
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Gastronomie
7
Restaurant industry
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Beziehungsmarketing
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Emotion
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New product sales performance
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Chen, Annie Huiling
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Peng, Norman
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Hung, Kuang-peng
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International journal of hospitality management
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The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Examining guest chefs' influences on luxury restaurants' images
Chen, Annie Huiling
;
Peng, Norman
;
Hung, Kuang-peng
- In:
International journal of hospitality management
53
(
2016
),
pp. 129-132
Persistent link: https://www.econbiz.de/10011443074
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2
Consumer perspectives of cultural branding : the case of Burberry in Taiwan
Peng, Norman
;
Chen, Annie Huiling
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 318-330
Persistent link: https://www.econbiz.de/10009428108
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