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Brand image
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Reinartz, Werner J.
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Berlemann, Benedikt
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Elsner, Mark
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Fischer, Marc
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Sanktjohanser, Josef
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Stäbler, Samuel
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Essays in retail strategy : the case of unplanned buying and exclusively branded products
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Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
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ECONIS (ZBW)
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Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel
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2018
Persistent link: https://www.econbiz.de/10011960279
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For only you? : marketing national brands through a single retailer ; drivers and detractors
Berlemann, Benedikt
;
Elsner, Mark
;
Reinartz, Werner J.
- In:
Essays in retail strategy : the case of unplanned …
.
2012
Persistent link: https://www.econbiz.de/10010219817
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3
Markenstrategien aus der Sicht des Handels
Reinartz, Werner J.
;
Sanktjohanser, Josef
- In:
Markenstrategien im Spannungsfeld Hersteller - Handel : …
,
(pp. 46-71)
.
2011
Persistent link: https://www.econbiz.de/10009009234
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