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Brand image
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15
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15
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14
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Joshi, Richa
8
Yadav, Rajan
6
Garg, Prerna
2
Misra, Richa
2
Shukla, Mahima
2
Agrawal, Richa
1
Dahiya, Richa
1
Dhanda, Komal
1
Jadeja, Ashwin
1
Jain, Vinamra
1
Jebarajakirthy, Charles
1
Kamboj, Shampy
1
Kumar, Ramesh J.
1
Maseeh, Haroon Iqbal
1
Patel, Gokulananda
1
Saha, Raiswa
1
Sharma, Ashok
1
Sharma, Veenu
1
Shreevastava, Richa
1
Singh, Deepak
1
Singh, Richa
1
Thomas, Sujo
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Vision : the journal of business perspective
2
Asia Pacific journal of marketing and logistics
1
International journal of Indian culture and business management
1
International journal of electronic business : IJEB
1
International journal of internet marketing and advertising : IJIMA
1
International journal of services technology and management
1
International journal of technology marketing : IJTMkt
1
International review on public and non-profit marketing
1
Journal of Asia Pacific business
1
Journal of Islamic marketing
1
Marketing intelligence & planning
1
Paradigm : the journal of Institute of Management Technology
1
The marketing review
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ECONIS (ZBW)
14
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1
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10
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14
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date (oldest first)
1
Two decades of brand hate research : a review and research agenda
Kumar, Ramesh J.
;
Jebarajakirthy, Charles
;
Maseeh, …
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 763-789
Persistent link: https://www.econbiz.de/10014332144
Saved in:
2
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
3
Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market
Shukla, Mahima
;
Misra, Richa
;
Singh, Deepak
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 249-265
Persistent link: https://www.econbiz.de/10013553050
Saved in:
4
Assessing brand love, brand sacredness and brand fidelity towards halal brands
Joshi, Richa
;
Garg, Prerna
- In:
Journal of Islamic marketing
13
(
2022
)
4
,
pp. 807-823
Persistent link: https://www.econbiz.de/10013278888
Saved in:
5
Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product
Thomas, Sujo
;
Jadeja, Ashwin
;
Vaghela, Krishnaba
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 691-708
Persistent link: https://www.econbiz.de/10013483765
Saved in:
6
Captivating brand hate using contemporary metrics : a structural equation modelling approach
Joshi, Richa
;
Yadav, Rajan
- In:
Vision : the journal of business perspective
25
(
2021
)
4
,
pp. 439-447
Persistent link: https://www.econbiz.de/10012660283
Saved in:
7
The antecedents and consequences of brand experience and purchase intention
Shukla, Mahima
;
Sharma, Ashok
;
Misra, Richa
;
Jain, Vinamra
- In:
International journal of electronic business : IJEB
16
(
2021
)
3
,
pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
Saved in:
8
Brand desire : scale development and empirical examination
Joshi, Richa
;
Yadav, Rajan
- In:
Journal of Asia Pacific business
21
(
2020
)
3
,
pp. 169-184
Persistent link: https://www.econbiz.de/10012258223
Saved in:
9
Exploring jealousy nexus by demystifying the role of brand passion and loyalty : a hotel service perspective
Joshi, Richa
;
Yadav, Rajan
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
4
,
pp. 348-364
Persistent link: https://www.econbiz.de/10012534238
Saved in:
10
The study of brand extension among generation Y in the Indian market
Joshi, Richa
;
Yadav, Rajan
- In:
International journal of Indian culture and business …
19
(
2019
)
3
,
pp. 339-353
Persistent link: https://www.econbiz.de/10012145973
Saved in:
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