Saleem, Muhammad Abid; Zahra, Sadaf; Yaseen, Asif - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 5, pp. 1136-1159
Purpose The purpose of this paper is to examine the antecedents of repurchase intentions in the Pakistani airline industry. Though research on repurchase intentions has traditionally focused on service quality and satisfaction, recently scholars have proposed that word of mouth (WOM) and thin...