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Brand image
Corporate social responsibility
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Tribó, Josep A.
3
Torres, Anna
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Bijmolt, Tammo H. A.
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Torres i Lacomba, Anna
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Generating brand equity through corporate social responsibility to key stakeholders
Torres i Lacomba, Anna
;
Bijmolt, Tammo H. A.
;
Tribó, …
-
2010
Persistent link: https://www.econbiz.de/10008665454
Saved in:
2
Customer satisfaction and brand equity
Torres, Anna
;
Tribó, Josep A.
- In:
Journal of business research : JBR
64
(
2011
)
10
,
pp. 1089-1096
Persistent link: https://www.econbiz.de/10009270580
Saved in:
3
The interaction of ownership structure and customer satisfaction as determinants of brand equity
Torres, Anna
(
contributor
);
Tribó, Josep A.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003428051
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