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Electronic Word-of-Mouth
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International journal of e-business research : an official publication of the Information Resources Management Association
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Effects of electronic word-of-mouth on the potential customer’s emotions and product image
Tuisku, Outi
;
Ilves, Mirja
;
Lylykangas, Jani
;
Surakka, …
- In:
International journal of e-business research : an …
13
(
2017
)
4
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011764334
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