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~subject:"Brand image"
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Ramakrishnan, Ruchika
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Vohra, Anupama
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Business analyst : a refereed journal of Shri Ram College of Commerce
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ECONIS (ZBW)
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Are brand experience and brand loyalty different in product and service brands?
Ramakrishnan, Ruchika
;
Vohra, Anupama
- In:
Business analyst : a refereed journal of Shri Ram …
38
(
2017/2018
)
2
,
pp. 91-101
Persistent link: https://www.econbiz.de/10012213026
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2
Brand experience and brand loyalty : a literature review
Ramakrishnan, Ruchika
;
Vohra, Anupama
- In:
Business analyst : a refereed journal of Shri Ram …
35
(
2014/15
)
2
,
pp. 73-86
Persistent link: https://www.econbiz.de/10011342823
Saved in:
3
Application of the brand experience scale in the Indian context
Ramakrishnan, Ruchika
;
Vohra, Anupama
- In:
Business analyst : a refereed journal of Shri Ram …
36
(
2015/2016
)
2
,
pp. 87-97
Persistent link: https://www.econbiz.de/10011648117
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