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Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
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Sozialmarkt : Imagegewinn oder Gefahr für die Marke?
Lienbacher, Eva
;
Holweg, Christina
;
Weber, Daniela
; …
- In:
Aktuelle Beiträge zur Markenforschung : Tagungsband …
,
(pp. 225-243)
.
2010
Persistent link: https://www.econbiz.de/10003968955
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