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Namkung, Young
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Jang, Soocheong
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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International journal of hospitality management
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ECONIS (ZBW)
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The effect of corporate social responsibility on brand equity and the moderating role of ethical consumerism : the case of Starbucks
Kang, Jee-Won
;
Namkung, Young
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
7
,
pp. 1130-1151
Persistent link: https://www.econbiz.de/10011922309
Saved in:
2
Are consumers willing to pay more for green practices at restaurants?
Namkung, Young
;
Jang, Soocheong
- In:
Journal of hospitality & tourism research : JHTR ; the …
41
(
2017
)
3
,
pp. 329-356
Persistent link: https://www.econbiz.de/10011650224
Saved in:
3
Effects of restaurant green practices on brand equity formation : do green practices really matter?
Namkung, Young
;
Jang, Soocheong
- In:
International journal of hospitality management
33
(
2013
),
pp. 85-95
Persistent link: https://www.econbiz.de/10009746480
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