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Search: subject:"Discriminant validity"
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Brand image
discriminant validity
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construct validity
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convergent validity
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Global business review
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Consumer perception of brand personality : an empirical evidence from India
Srivastava, Kavita
;
Sharma, Narendra K.
- In:
Global business review
17
(
2016
)
2
,
pp. 375-388
Persistent link: https://www.econbiz.de/10011583107
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Exploring the role of family communication and brand awareness in understanding the influence of child on purchase decisions : scale development and validation
Sharma, Adya
;
Sonwaney, Vandana
- In:
International journal of business excellence
8
(
2015
)
6
,
pp. 748-766
Persistent link: https://www.econbiz.de/10011589973
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