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~subject:"Brand image"
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Brand image
Brand management
7
Markenführung
7
Brand
6
Markenartikel
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Consumer behaviour
5
Konsumentenverhalten
5
Markenimage
5
Narrative Methode
4
Narrative method
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brand stories
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Brand stories
3
brand management
2
brand storytelling
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Brand origin
1
Designation of origin
1
Herkunftsbezeichnung
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India
1
Indien
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Internet marketing
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Marketing management
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Marketingmanagement
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Narratives
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Online-Marketing
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Rules of origin
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Schweden
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Social Web
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Social media
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Storytelling
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Strategic storytelling
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Ursprungsregeln
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Viral marketing
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Virales Marketing
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Willingness to pay
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Word-of-mouth
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Zahlungsbereitschaftsanalyse
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bibliographic study
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brand duplicity
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Pitt, Leyland F.
2
Arnold, Todd
1
Berthon, Pierre R.
1
Chan, Anthony
1
Gensler, Sonja
1
John, Joby
1
Liu-Thompkins, Yuping
1
Mills, Adam J.
1
Park, Andrew
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Treen, Emily
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Völckner, Franziska
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Wiener, Hillary J. D.
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Journal of strategic marketing
2
European journal of marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
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Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
2
Brand
stories
in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
3
Enhancing perceived product value through peripheral product anecdotes
Wiener, Hillary J. D.
;
Wiener, Joshua L.
;
Arnold, Todd
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 375-399
Persistent link: https://www.econbiz.de/10013173434
Saved in:
4
Brands, truthiness and post-fact : managing brands in a post-rational world
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10011883845
Saved in:
5
Managing brands in the social media environment
Gensler, Sonja
;
Völckner, Franziska
;
Liu-Thompkins, Yuping
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 242-256
Persistent link: https://www.econbiz.de/10010242286
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