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~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Germany"
~subject:"Markenartikel"
~subject:"Success factor"
~subject:"Theory"
~type_genre:"Glossar enthalten"
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Elgar advanced introductions
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Advanced introduction to advertising
Pelsmacker, Patrick de
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2022
Persistent link: https://www.econbiz.de/10013483652
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