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~subject:"Brand management"
~subject:"Consumer goods marketing"
~subject:"Consumer preferences"
~subject:"Food retailing"
~subject:"Theorie"
~type:"article"
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Brand management
Consumer goods marketing
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Sonderangebot
82
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82
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23
Germany
23
Theory
21
Consumer behaviour
16
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German journal of agricultural economics : GJAE
2
Handelsforschung
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Operations research
2
Agrar- und Ernährungsmärkte nach dem Boom : 49. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 30. September bis 02. Oktober 2009
1
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Annals of operations research ; 235
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International journal of industrial organization
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International journal of retail & distribution management
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing : ZFP ; journal of research and management
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Pricing tactics, strategies, and outcomes ; Vol. 2
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Production and operations management : an international journal of the Production and Operations Management Society
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Psychology & marketing
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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The American economic review
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The Rand journal of economics
1
The economic journal : the journal of the Royal Economic Society
1
The international review of retail, distribution and consumer research
1
The journal of business : B
1
The review of economics and statistics
1
Visionen für eine Agrar- und Ernährungspolitik nach 2020 : 58. Jahrestagung der Gesellschaft für Wirtschafts - und Sozialwissenschaften des Landbaues e.V. vom 12. bis 14. September 2018
1
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ECONIS (ZBW)
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1
Price patterns around promotional sales
Holzer, Patrick
;
Bittmann, Thomas
;
Loy, Jens-Peter
- In:
Visionen für eine Agrar- und Ernährungspolitik nach …
,
(pp. 87-94)
.
2019
Persistent link: https://www.econbiz.de/10012321680
Saved in:
2
Best prices : price discrimination and consumer substitution
Chevalier, Judith A.
;
Kashyap, Anil K.
- In:
American economic journal : a journal of the American …
11
(
2019
)
1
,
pp. 126-159
Persistent link: https://www.econbiz.de/10011981511
Saved in:
3
Why markdown as a pricing modality?
Adida, Elodie
;
Özer, Özalp
- In:
Management science : journal of the Institute for …
65
(
2019
)
5
,
pp. 2161-2178
Persistent link: https://www.econbiz.de/10012039743
Saved in:
4
Sonderangebote und psychologische Preissetzung im deutschen Lebensmitteleinzelhandel
Hoffmann, Angela
;
Hackelbusch, Kerstin
- In:
German journal of agricultural economics : GJAE
62
(
2013
)
3
,
pp. 173-191
Persistent link: https://www.econbiz.de/10010208058
Saved in:
5
Markenführung in Zeiten von Big Data
Horst, Peter
;
Duboff, Robert
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
1
,
pp. 50-60
Persistent link: https://www.econbiz.de/10011535105
Saved in:
6
Managing perishable inventories in retailing : replenishment, clearance sales, and segregation
Li, Qing
;
Yu, Peiwen
;
Wu, Xiaoli
- In:
Operations research
64
(
2016
)
6
,
pp. 1270-1284
Persistent link: https://www.econbiz.de/10011620646
Saved in:
7
Sonderangebote und Preissynchronisation im deutschen Lebensmitteleinzelhandel
Hoffmann, Angela
;
Loy, Jens-Peter
- In:
German journal of agricultural economics : GJAE
59
(
2010
)
4
,
pp. 225-245
Persistent link: https://www.econbiz.de/10009375310
Saved in:
8
Don’t let big data bury your brand
Horst, Peter
;
Duboff, Robert
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 78-86
Persistent link: https://www.econbiz.de/10011399712
Saved in:
9
Robust timing of markdowns
Dziecichowicz, Michael
;
Caro, Daniela
;
Thiele, Aurélie
-
2015
Persistent link: https://www.econbiz.de/10011486957
Saved in:
10
Intergenerational influence in consumer deal proneness
Schindler, Robert M.
;
Lala, Vishal
;
Corcoran, Colleen
- In:
Psychology & marketing
31
(
2014
)
5
,
pp. 307-320
Persistent link: https://www.econbiz.de/10010362523
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