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~subject:"Brand management"
~subject:"Consumer goods marketing"
~subject:"Food retailing"
~subject:"Preismanagement"
~subject:"Theorie"
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Brand management
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Agrar- und Ernährungsmärkte nach dem Boom : 49. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 30. September bis 02. Oktober 2009
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Visionen für eine Agrar- und Ernährungspolitik nach 2020 : 58. Jahrestagung der Gesellschaft für Wirtschafts - und Sozialwissenschaften des Landbaues e.V. vom 12. bis 14. September 2018
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31
Fashion and sales
Sällström, Susanna
- In:
International journal of industrial organization
19
(
2001
)
9
,
pp. 1363-1385
Persistent link: https://www.econbiz.de/10001610054
Saved in:
32
Die Wirkung von Preis- und Nicht-Preis-Promotions auf die Markenloyalität
Gedenk, Karen
;
Neslin, Scott A.
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
52
(
2000
)
4
,
pp. 370-392
Persistent link: https://www.econbiz.de/10001481413
Saved in:
33
Ansatzpunkte zur Steigerung der Leistungsqualität am Point of Sales - Ergebnisse einer empirischen Studie zur Wahrnehmung der Leistungsqualität in SB-Warenhäusern
Rudolph, Thomas
;
Schmickler, Marc
- In:
Handelsforschung
14
(
2000
),
pp. 141-161
Persistent link: https://www.econbiz.de/10001472994
Saved in:
34
Kommunikation durch Pos-TV
Gedenk, Karen
;
Böge, Christian
- In:
Handelsforschung
14
(
2000
),
pp. 365-382
Persistent link: https://www.econbiz.de/10001473035
Saved in:
35
Timing of seasonal sales
Courty, Pascal
;
Li, Hao
- In:
The journal of business : B
72
(
1999
)
4
,
pp. 545-572
Persistent link: https://www.econbiz.de/10001420910
Saved in:
36
Retail pricing and clearance sales : the multiple product case
Epstein, G. S.
- In:
Journal of economics & business
50
(
1998
)
6
,
pp. 551-563
Persistent link: https://www.econbiz.de/10001369052
Saved in:
37
The timing and magnitude of retail store markdowns : evidence from weekends and holidays
Warner, Elizabeth J.
- In:
The quarterly journal of economics
110
(
1995
)
2
,
pp. 321-352
Persistent link: https://www.econbiz.de/10001180851
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38
Retail pricing and the costs of clearance sales : the formalisation of a rule of thumb
Praag, Bernard M. S. van
- In:
European economic review : EER
36
(
1992
)
4
,
pp. 945-962
Persistent link: https://www.econbiz.de/10001124887
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39
Why are products sold on sale? : explanations of pricing regularities
Pashigian, Bedros Peter
- In:
The quarterly journal of economics
106
(
1991
)
4
,
pp. 1015-1038
Persistent link: https://www.econbiz.de/10001115405
Saved in:
40
A note on optimal price cutting behavior under demand uncertainty
Sass, Tim Roger
- In:
The review of economics and statistics
70
(
1988
)
2
,
pp. 336-339
Persistent link: https://www.econbiz.de/10001049211
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