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~subject:"Brand management"
~subject:"Consumer goods marketing"
~subject:"Food retailing"
~subject:"Preismanagement"
~subject:"Theorie"
~type:"article"
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Brand management
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Agrar- und Ernährungsmärkte nach dem Boom : 49. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 30. September bis 02. Oktober 2009
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Visionen für eine Agrar- und Ernährungspolitik nach 2020 : 58. Jahrestagung der Gesellschaft für Wirtschafts - und Sozialwissenschaften des Landbaues e.V. vom 12. bis 14. September 2018
1
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1
Joint in-season and out-of-season promotion demand forecasting in a retail environment
Wolters, Jannik
;
Huchzermeier, Arnd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 726-745
Persistent link: https://www.econbiz.de/10013270716
Saved in:
2
High price or low price? : an experimental study on a markdown pricing policy
Chen, Junlin
;
Zhao, Yingshuai
- In:
European journal of operational research : EJOR
284
(
2020
)
1
,
pp. 240-254
Persistent link: https://www.econbiz.de/10012238662
Saved in:
3
Why markdown as a pricing modality?
Adida, Elodie
;
Özer, Özalp
- In:
Management science : journal of the Institute for …
65
(
2019
)
5
,
pp. 2161-2178
Persistent link: https://www.econbiz.de/10012039743
Saved in:
4
Best prices : price discrimination and consumer substitution
Chevalier, Judith A.
;
Kashyap, Anil K.
- In:
American economic journal : a journal of the American …
11
(
2019
)
1
,
pp. 126-159
Persistent link: https://www.econbiz.de/10011981511
Saved in:
5
Price patterns around promotional sales
Holzer, Patrick
;
Bittmann, Thomas
;
Loy, Jens-Peter
- In:
Visionen für eine Agrar- und Ernährungspolitik nach …
,
(pp. 87-94)
.
2019
Persistent link: https://www.econbiz.de/10012321680
Saved in:
6
Frequency versus depth : how changing the temporal process of promotions impacts demand for a storable good
Osborne, Matthew
- In:
The Japanese economic review : the journal of the …
69
(
2018
)
3
,
pp. 258-283
Persistent link: https://www.econbiz.de/10011951291
Saved in:
7
Sonderangebote und psychologische Preissetzung im deutschen Lebensmitteleinzelhandel
Hoffmann, Angela
;
Hackelbusch, Kerstin
- In:
German journal of agricultural economics : GJAE
62
(
2013
)
3
,
pp. 173-191
Persistent link: https://www.econbiz.de/10010208058
Saved in:
8
Markdown budgets for retail buyers : help or hindrance?
Şen, Alper
;
Talebian, Masoud
- In:
Production and operations management : an international …
26
(
2017
)
10
,
pp. 1875-1892
Persistent link: https://www.econbiz.de/10011778009
Saved in:
9
Managing perishable inventories in retailing : replenishment, clearance sales, and segregation
Li, Qing
;
Yu, Peiwen
;
Wu, Xiaoli
- In:
Operations research
64
(
2016
)
6
,
pp. 1270-1284
Persistent link: https://www.econbiz.de/10011620646
Saved in:
10
Markenführung in Zeiten von Big Data
Horst, Peter
;
Duboff, Robert
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
1
,
pp. 50-60
Persistent link: https://www.econbiz.de/10011535105
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