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~subject:"Brand management"
~subject:"Corporate culture"
~subject:"Mitarbeiter"
~type_genre:"Arbeitspapier"
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Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
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Markenpolitik für hybride Produkte : Herausforderungen, Dimensionen und praktische Gestaltungsempfehlungen
Schmitz, Gertrud
;
Krieger, John
;
Modlich, Stephanie
-
2010
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