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~subject:"Brand management"
~subject:"Crop Production/Industries"
~subject:"Innovation"
~type_genre:"Collection of articles written by one author"
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ECONIS (ZBW)
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The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
-
2019
Persistent link: https://www.econbiz.de/10012105022
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2
Essays on innovation generation in incumbent firms
Keko, Elio
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2017
Persistent link: https://www.econbiz.de/10011723227
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3
Environmental sustainability, innovations for emerging markets and marketing in emerging markets
Varadarajan, Rajan
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2018
Persistent link: https://www.econbiz.de/10011803935
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4
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
5
Marketing applications : branding, communications, and strategy
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505798
Saved in:
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