//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
~subject:"Dienstleistungsqualität"
~type:"article"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer relationship management"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Dienstleistungsqualität
Beziehungsmarketing
3,361
Relationship marketing
3,361
Deutschland
580
Germany
580
Theorie
468
Theory
468
Consumer behaviour
405
Konsumentenverhalten
405
Customer satisfaction
249
Kundenzufriedenheit
249
Marketing management
228
Marketingmanagement
228
Lieferantenmanagement
222
Supplier relationship management
222
E-commerce
207
Electronic Commerce
207
Social Web
202
Social web
202
Service quality
178
Customer integration
147
Kundenintegration
147
Customer value
144
Kundenwert
144
Markenführung
141
USA
141
United States
141
Innovation management
112
Innovationsmanagement
112
Internet marketing
109
Online-Marketing
109
Erfolgsfaktor
93
Online retailing
93
Online-Handel
93
Success factor
93
Customer service
91
Kundenservice
91
Computer-assisted marketing
81
Dienstleistungssektor
81
more ...
less ...
Online availability
All
Undetermined
50
Free
5
Type of publication
All
Article
Book / Working Paper
41
Type of publication (narrower categories)
All
Aufsatzsammlung
Book section
Article in journal
4,946
Aufsatz in Zeitschrift
4,946
Aufsatz im Buch
315
Conference paper
40
Konferenzbeitrag
40
Case study
29
Fallstudie
29
Reprint
10
Collection of articles of several authors
1
Festschrift
1
Interview
1
Sammelwerk
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
173
German
141
French
1
Author
All
Bruhn, Manfred
7
Woratschek, Herbert
5
Esch, Franz-Rudolf
4
Georgi, Dominik
4
Benkenstein, Martin
3
Coenen, Christian
3
Fournier, Susan
3
Gouthier, Matthias H. J.
3
MacInnis, Deborah J.
3
Meyer, Anton
3
Park, C. Whan
3
Ahlert, Dieter
2
Berry, Leonard L.
2
Blankenberg, Nina
2
Burmann, Christoph
2
Büttgen, Marion
2
Diehl, Sandra
2
Dreyer, Axel
2
Edvardsson, Bo
2
Fichtel, Sina
2
Gummesson, Evert
2
Hadwich, Karsten
2
Hansen, Ursula
2
Hennig-Thurau, Thorsten
2
Hippner, Hajo
2
Hollebeek, Linda D.
2
Huber, Frank
2
Klausegger, Claudia
2
Malthouse, Edward C.
2
Nerdinger, Friedemann W.
2
Pepels, Werner
2
Priester, Joseph R.
2
Scharitzer, Dieter
2
Thompson, Scott A.
2
Tsiotsou, Rodoula H.
2
Vollhardt, Kai
2
Aakash, Aakash
1
Abosag, Ibrahim
1
Agarwal, Sanjeev
1
Aggarwal, Anu Gupta
1
more ...
less ...
Published in...
All
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
9
Innovative Markenführung und -implementierung
6
Consumer brand relationships : meaning, measuring, managing
5
Dienstleistungsmarken : Forum Dienstleistungsmanagement
5
Erfolgsfaktor Kundenorientierung : aktuelle Ansätze in der Vermögensberatung aus Sicht unterschiedlicher Marktteilnehmer
4
Handbook of research on customer engagement
4
Service quality and management
4
Serviceorientierung im Unternehmen : Forum Dienstleistungsmanagement
4
Brand management ; Vol. 2
3
Branding and sustainable competitive advantage : building virtual presence
3
Customer-centric marketing strategies : tools for building organizational performance
3
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
3
Electronic Services
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Handbook of brand relationships
3
Interaktionen im Dienstleistungsbereich
3
Kundenbeziehungen im Dienstleistungsbereich
3
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
3
Marketing in the new global order : challenges and opportunities
3
Recent developments in Vietnamese business and finance
3
Strong brands, strong relationships
3
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
3
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
2
Design thinking : integrating innovation, customer experience and brand value
2
Dienstleistungsnetzwerke
2
Dienstleistungsqualität : Konzepte - Methoden - Erfahrungen
2
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
Digital transformation and new approaches in trade, economics, finance and banking
2
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
2
Erfolgswissen von 12 bekannten Managementtrainern
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on effective advertising strategies in the social media age
2
Kulturmarketing
2
Kundenorientierung im Touristikmanagement
2
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
2
Professionalisierung im Sportmanagement : Beiträge des 1. Kölner Sportökonomie-Kongresses
2
Strategies and tools for managing connected consumers
2
The Cornell School of hotel administration handbook of applied hospitality strategy
2
3rd International Conference on Global Interdependence and Decision Sciences, December 28-30, 2009, Hyderabad, India
1
A Research Agenda for Service Marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
315
Showing
1
-
10
of
315
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
Saved in:
2
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
Saved in:
3
The customer experience with fashion sale robots : a psycho-interpretative framework
Montera, Raffaella
;
Ciasullo, Maria Vincenza
;
Cucari, Nicola
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 207-223)
.
2024
Persistent link: https://www.econbiz.de/10014529106
Saved in:
4
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
5
Factors influencing customer retention in the parcel delivery industry
Zonghong Wu
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 789-805)
.
2024
Persistent link: https://www.econbiz.de/10014575003
Saved in:
6
Product-service system development for 3D customized production in hospitals
Santos, Milene
;
Soares, B. A. R.
;
Carvalho, Helena
- In:
Driving Quality Management and Sustainability in VUCA …
,
(pp. 29-43)
.
2024
Persistent link: https://www.econbiz.de/10014549170
Saved in:
7
Perceived service quality and customer loyalty : a study of online food delivery applications in platform to customer (P2C) service delivery in Sri Lanka
Dasanayaka, Karawita Dasanayakage Dilmi Umayanchana
; …
- In:
Digital influence on consumer habits : marketing …
,
(pp. 19-36)
.
2024
Persistent link: https://www.econbiz.de/10014552084
Saved in:
8
Optimizing customer service with chatbots
Şimşek, Ahmet Bahadır
- In:
Intelligent optimization techniques for business analytics
,
(pp. 236-254)
.
2024
Persistent link: https://www.econbiz.de/10014578627
Saved in:
9
Assessing the impact of customer engagement on brand performance : the mediating role of customer-based brand equity (CBBE)
Gundona, Ireneus
;
Yamoah, Fred A.
;
Haq, Irfan ul
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 403-423)
.
2023
Persistent link: https://www.econbiz.de/10014446150
Saved in:
10
SDG Goal 9 : industry, innovation and infrastructure accomplishment through the relationship between interactive marketing and destination branding in the tourism sector
Ramya, U.
;
Boaler, Maria
;
Murthy, M. Krishna
;
Pushpa, A.
- In:
Contemporary studies of risks in emerging technology
,
(pp. 97-121)
.
2023
Persistent link: https://www.econbiz.de/10014322406
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->