//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
~subject:"Dienstleistungsqualität"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer relationship management"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Dienstleistungsqualität
Beziehungsmarketing
4,072
Relationship marketing
4,072
Deutschland
854
Germany
853
Theorie
600
Theory
600
Consumer behaviour
512
Konsumentenverhalten
512
Marketingmanagement
319
Marketing management
313
Lieferantenmanagement
311
Supplier relationship management
311
Kundenzufriedenheit
291
Customer satisfaction
290
Electronic Commerce
289
E-commerce
275
Social Web
250
Social web
250
Service quality
216
Customer integration
191
Kundenintegration
191
Kundenmanagement
184
Markenführung
184
Kundenwert
170
Marketing
166
Online-Marketing
166
Customer value
163
Internet marketing
160
USA
158
United States
158
Innovationsmanagement
143
Innovation management
141
Customer service
133
Kundenservice
133
Strategisches Management
127
Erfolgsfaktor
126
Success factor
123
Online retailing
114
more ...
less ...
Online availability
All
Undetermined
63
Free
12
Type of publication
All
Article
316
Book / Working Paper
80
Type of publication (narrower categories)
All
Aufsatzsammlung
Book section
Collection of articles of several authors
Article in journal
4,958
Aufsatz in Zeitschrift
4,958
Aufsatz im Buch
315
Hochschulschrift
152
Thesis
125
Graue Literatur
99
Non-commercial literature
99
Sammelwerk
60
Arbeitspapier
59
Working Paper
59
Conference paper
41
Konferenzbeitrag
41
Case study
38
Fallstudie
38
Bibliografie enthalten
24
Bibliography included
24
Guidebook
18
Ratgeber
18
Reprint
12
Lehrbuch
10
Textbook
10
Konferenzschrift
9
Handbook
7
Handbuch
7
Collection of articles written by one author
5
Sammlung
5
Conference proceedings
4
Bibliografie
2
Fallstudiensammlung
2
Festschrift
2
Forschungsbericht
2
Systematic review
2
Übersichtsarbeit
2
Accompanied by computer file
1
Advisory report
1
Elektronischer Datenträger als Beilage
1
Gutachten
1
more ...
less ...
Language
All
English
218
German
182
French
1
Polish
1
Author
All
Bruhn, Manfred
10
Fournier, Susan
5
Gouthier, Matthias H. J.
5
Stauss, Bernd
5
Theobald, Elke
5
Woratschek, Herbert
5
Coenen, Christian
4
Esch, Franz-Rudolf
4
Georgi, Dominik
4
Albers, Sönke
3
Benkenstein, Martin
3
Hollebeek, Linda D.
3
Huber, Frank
3
MacInnis, Deborah J.
3
Meyer, Anton
3
Park, C. Whan
3
Pepels, Werner
3
Ahlert, Dieter
2
Ahlert, Martin
2
Avery, Jill
2
Baron, Steve
2
Berry, Leonard L.
2
Bieger, Thomas
2
Blankenberg, Nina
2
Breazeale, Michael
2
Burmann, Christoph
2
Büttgen, Marion
2
Dahlgaard-Park, Su Mi
2
Diehl, Sandra
2
Dreyer, Axel
2
Edvardsson, Bo
2
Fetscherin, Marc
2
Fichtel, Sina
2
Florack, Arnd
2
Gaiser, Brigitte
2
Gummesson, Evert
2
Hadwich, Karsten
2
Hansen, Ursula
2
Hennig-Thurau, Thorsten
2
Herrmann, Andreas
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
4
Gesellschaft zur Erforschung des Markenwesens
2
Banking-Forum Liechtenstein <2, 2003, Vaduz>
1
Edward Elgar Publishing
1
European Health Care Conference <2, 2011, Hamburg>
1
ICORIA <17., 2018, Valencia>
1
Information Resources Management Association
1
Liechtensteinischer Bankenverband
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <2, 1998, Frankfurt, Main>
1
Universität Osnabrück / Fachgebiet Geographie
1
more ...
less ...
Published in...
All
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
9
Innovative Markenführung und -implementierung
6
Consumer brand relationships : meaning, measuring, managing
5
Dienstleistungsmarken : Forum Dienstleistungsmanagement
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Erfolgsfaktor Kundenorientierung : aktuelle Ansätze in der Vermögensberatung aus Sicht unterschiedlicher Marktteilnehmer
4
Handbook of research on customer engagement
4
Premier reference source
4
Service quality and management
4
Serviceorientierung im Unternehmen : Forum Dienstleistungsmanagement
4
SpringerLink / Bücher
4
Brand management ; Vol. 2
3
Branding and sustainable competitive advantage : building virtual presence
3
Customer-centric marketing strategies : tools for building organizational performance
3
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
3
Electronic Services
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Handbook of brand relationships
3
Interaktionen im Dienstleistungsbereich
3
Kundenbeziehungen im Dienstleistungsbereich
3
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
3
Marketing in the new global order : challenges and opportunities
3
Recent developments in Vietnamese business and finance
3
Strong brands, strong relationships
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
3
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
2
Design thinking : integrating innovation, customer experience and brand value
2
Dienstleistungsnetzwerke
2
Dienstleistungsqualität : Konzepte - Methoden - Erfahrungen
2
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
Digital transformation and new approaches in trade, economics, finance and banking
2
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
2
Erfolgswissen von 12 bekannten Managementtrainern
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on effective advertising strategies in the social media age
2
Kulturmarketing
2
Kundenorientierung im Touristikmanagement
2
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
2
Professionalisierung im Sportmanagement : Beiträge des 1. Kölner Sportökonomie-Kongresses
2
more ...
less ...
Source
All
ECONIS (ZBW)
396
Showing
1
-
10
of
396
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
Saved in:
3
Understanding customers' decision-making, perceptions, and evaluations in the customer journey
Sarikaya, Serkan
-
2019
Persistent link: https://www.econbiz.de/10012105262
Saved in:
4
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
Saved in:
5
The customer experience with fashion sale robots : a psycho-interpretative framework
Montera, Raffaella
;
Ciasullo, Maria Vincenza
;
Cucari, Nicola
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 207-223)
.
2024
Persistent link: https://www.econbiz.de/10014529106
Saved in:
6
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
7
Building strong brands and engaging customers with sound
Jaskari, Minna-Maarit
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014464984
Saved in:
8
Factors influencing customer retention in the parcel delivery industry
Zonghong Wu
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 789-805)
.
2024
Persistent link: https://www.econbiz.de/10014575003
Saved in:
9
Product-service system development for 3D customized production in hospitals
Santos, Milene
;
Soares, B. A. R.
;
Carvalho, Helena
- In:
Driving Quality Management and Sustainability in VUCA …
,
(pp. 29-43)
.
2024
Persistent link: https://www.econbiz.de/10014549170
Saved in:
10
Perceived service quality and customer loyalty : a study of online food delivery applications in platform to customer (P2C) service delivery in Sri Lanka
Dasanayaka, Karawita Dasanayakage Dilmi Umayanchana
; …
- In:
Digital influence on consumer habits : marketing …
,
(pp. 19-36)
.
2024
Persistent link: https://www.econbiz.de/10014552084
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->