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~subject:"Brand management"
~subject:"Dienstleistungsqualität"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Sammlung"
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Brand management
Dienstleistungsqualität
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Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
9
Innovative Markenführung und -implementierung
6
Consumer brand relationships : meaning, measuring, managing
5
Dienstleistungsmarken : Forum Dienstleistungsmanagement
5
Erfolgsfaktor Kundenorientierung : aktuelle Ansätze in der Vermögensberatung aus Sicht unterschiedlicher Marktteilnehmer
4
Handbook of research on customer engagement
4
Service quality and management
4
Serviceorientierung im Unternehmen : Forum Dienstleistungsmanagement
4
SpringerLink / Bücher
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Brand management ; Vol. 2
3
Branding and sustainable competitive advantage : building virtual presence
3
Customer-centric marketing strategies : tools for building organizational performance
3
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
3
Electronic Services
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Handbook of brand relationships
3
Interaktionen im Dienstleistungsbereich
3
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Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
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Marketing in the new global order : challenges and opportunities
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Strong brands, strong relationships
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
3
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
2
Design thinking : integrating innovation, customer experience and brand value
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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Digital transformation and new approaches in trade, economics, finance and banking
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2
Erfolgswissen von 12 bekannten Managementtrainern
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Global marketing strategies for the promotion of luxury goods
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Handbook of research on effective advertising strategies in the social media age
2
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2
Kundenorientierung im Touristikmanagement
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Professionalisierung im Sportmanagement : Beiträge des 1. Kölner Sportökonomie-Kongresses
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ECONIS (ZBW)
360
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1
Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
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2
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
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3
Understanding customers' decision-making, perceptions, and evaluations in the customer journey
Sarikaya, Serkan
-
2019
Persistent link: https://www.econbiz.de/10012105262
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4
Factors influencing customer retention in the parcel delivery industry
Zonghong Wu
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 789-805)
.
2024
Persistent link: https://www.econbiz.de/10014575003
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5
Product-service system development for 3D customized production in hospitals
Santos, Milene
;
Soares, B. A. R.
;
Carvalho, Helena
- In:
Driving Quality Management and Sustainability in VUCA …
,
(pp. 29-43)
.
2024
Persistent link: https://www.econbiz.de/10014549170
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6
Perceived service quality and customer loyalty : a study of online food delivery applications in platform to customer (P2C) service delivery in Sri Lanka
Dasanayaka, Karawita Dasanayakage Dilmi Umayanchana
; …
- In:
Digital influence on consumer habits : marketing …
,
(pp. 19-36)
.
2024
Persistent link: https://www.econbiz.de/10014552084
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7
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
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8
Brand selection behaviour of customers and market standing of 4G internet service providers in Siliguri and Darjeeling towns of North Bengal
Dey, Shuvendu
;
Dutta, Shomnath
;
Guha, Santana
- In:
Perspectives in marketing, innovation and strategy
,
(pp. 170-181)
.
2023
Persistent link: https://www.econbiz.de/10014520760
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9
The customer experience with fashion sale robots : a psycho-interpretative framework
Montera, Raffaella
;
Ciasullo, Maria Vincenza
;
Cucari, Nicola
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 207-223)
.
2024
Persistent link: https://www.econbiz.de/10014529106
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10
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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