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~subject:"Brand management"
~subject:"E-commerce"
~subject:"Lieferkette"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossar enthalten"
~type_genre:"Konferenzbeitrag"
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Search: subject:"B-to-B-Marketing"
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Brand management
E-commerce
Lieferkette
Theorie
B-to-B-Marketing
487
Business-to-business marketing
487
Lieferantenmanagement
94
Supplier relationship management
94
Deutschland
65
Germany
65
Beziehungsmarketing
60
Relationship marketing
60
Marketing management
51
Marketingmanagement
51
Theory
47
Markenführung
45
Electronic Commerce
32
Bundling strategy
30
Leistungsbündel
30
Physical distribution
22
Preismanagement
22
Pricing strategy
22
Vertrieb
22
Business network
21
Unternehmensnetzwerk
21
High technology
19
Hochtechnologie
19
Marketing theory
18
Marketingtheorie
18
KMU
17
SME
17
Brand
15
Customer value
15
Innovation
15
Kundenwert
15
Markenartikel
15
Social Web
15
Social web
15
Innovation management
14
Innovationsmanagement
14
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8
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Article
131
Book / Working Paper
1
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Aufsatz im Buch
Glossar enthalten
Konferenzbeitrag
Article in journal
509
Aufsatz in Zeitschrift
509
Hochschulschrift
192
Thesis
172
Book section
129
Bibliografie enthalten
77
Bibliography included
77
Graue Literatur
63
Non-commercial literature
63
Case study
30
Collection of articles of several authors
30
Fallstudie
30
Sammelwerk
30
Arbeitspapier
21
Working Paper
21
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20
Lehrbuch
18
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15
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6
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5
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5
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4
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4
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3
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3
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3
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3
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3
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2
Sammlung
2
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1
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1
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1
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German
78
English
54
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Kleinaltenkamp, Michael
6
Albers, Sönke
4
Backhaus, Klaus
4
Baumgarth, Carsten
4
Binckebanck, Lars
3
Homburg, Christian
3
Keller, Kevin Lane
3
Weiber, Rolf
3
Bauer, Hans H.
2
Belz, Christian
2
Engelhardt, Werner Hans
2
Honal, Andrea
2
Jensen, Stefanie
2
Jones, Susan K.
2
Plinke, Wulff
2
Ratschow, Olaf
2
Rudolph, Bettina
2
Abbate, Sandro
1
Ahlert, Dieter
1
Ahlert, Martin
1
Aklouf, Youcef
1
Aydin, Goker
1
Baaken, Thomas
1
Baierlein, Thomas
1
Bandyopadhyay, Tridib
1
Bauer, Wolfgang
1
Bayón, Tomás
1
Beckers, Sander F. M.
1
Bergey, Paul K.
1
Beverland, Michael B.
1
Bielecki, André
1
Biesalski, Alexander
1
Bone, Sterling A.
1
Bridges, Eileen
1
Brock, Christian
1
Bruque Cámara, Sebastián
1
Burmann, Christoph
1
Busch, Holger
1
Butzer-Strothmann, Kristin
1
Bézivin, Jean
1
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
Entwicklungen des Investitionsgütermarketing
6
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
3
Kompetenztransfer im Investitionsgütermarketing
3
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
3
Aufbruch : Ingredient Branding schafft Werte
2
Business-to-business marketing management : strategies, cases and solutions
2
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
2
Handbook of business-to-business marketing
2
Innovative Markenführung und -implementierung
2
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
2
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
2
LISS 2012 ; Vol. 2
2
Technologiemanagement und Technologien für das Management : 55. Wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft e. V. an der Universität Stuttgart 1993
2
Advances in electronic marketing
1
Advances in services marketing
1
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
1
Besondere Vertriebserfolge durch systematische Marktbearbeitung : Tagung Bad Honnef, 13. bis 15. Juni 1996
1
Brand management ; Vol. 4
1
Brand management in emerging markets : theories and practice
1
Business relationship management and marketing
1
Business-to-business brand management : theory, research and executive case study exercises
1
Case studies in Asian management
1
China-focused cases : selected winners of the CEIBS global case contest
1
Contemporary issues in marketing : principles and practice
1
Customer engagement marketing
1
Dienstleistungsmarketing : eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für Dienstleistungsmarketing, Innsbruck, Februar 1993
1
Dienstleistungsqualität : Konzepte - Methoden - Erfahrungen
1
Digital influence on consumer habits : marketing challenges and opportunities
1
E-business applications for product development and competitive growth : emerging technologies
1
E-commerce and marketing
1
E-marketing ; Vol. 3
1
Emerging themes in E-business research
1
Entrepreneurship in international marketing
1
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
1
Ethical issues in e-business : models and frameworks
1
Field guide to case study research in business-to-business marketing and purchasing
1
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ECONIS (ZBW)
132
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1
Impact of AI on knowledge-based marketing : a study of B2B markets
Masoom, Kaneez
;
Rastogi, Anchal
;
Khan, Shad Ahmad
- In:
Digital influence on consumer habits : marketing …
,
(pp. 147-158)
.
2024
Persistent link: https://www.econbiz.de/10014553394
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2
Understanding the relationship between trust and faith in micro-enterprises to cyber hygiene : an empirical review
Konar, Sayak
;
Mukherjee, Gunjan
;
Dutta, Gourab
- In:
Strengthening industrial cybersecurity to protect …
,
(pp. 125-148)
.
2024
Persistent link: https://www.econbiz.de/10014527091
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3
B-to-B sales approaches
Gomez Macfarland, Hector
- In:
International business development : a concise textbook …
,
(pp. 177-195)
.
2021
Persistent link: https://www.econbiz.de/10012606634
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4
Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
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5
Innovating new B2B business through big data : key challenges faced
Rantala, Tuija
;
Palomäki, Katariina
;
Valkokari, Katri
- In:
Managing digital open innovation
,
(pp. 231-253)
.
2020
Persistent link: https://www.econbiz.de/10012250397
Saved in:
6
Enhancing electronic markets for industrial services by trust features
Bauer, Wolfgang
;
Dorn, Jürgen
;
Pryakhin, Ivan
- In:
New insights on trust in business-to-business …
,
(pp. 53-86)
.
2019
Persistent link: https://www.econbiz.de/10012405458
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7
Jinhuobao : a B2B e-commerce platform for FMCG in the new retail era
Zhang, Hua
;
Qian, Wenying
;
Li, Shuyang
- In:
China-focused cases : selected winners of the CEIBS …
,
(pp. 23-40)
.
2019
Persistent link: https://www.econbiz.de/10012003997
Saved in:
8
Business-to-business (B2B) marketing
MacDonald Morah, Ejindu Iwelu
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 280-334)
.
2019
Persistent link: https://www.econbiz.de/10012134058
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9
Complex interdependency of IT security risk in B2B supply chain
Bandyopadhyay, Tridib
- In:
Research, practices, and innovations in global risk and …
,
(pp. 269-285)
.
2018
Persistent link: https://www.econbiz.de/10011866260
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10
Happy users, grumpy bosses : current community engagement literature and the impact of support engagement in a B2B setting on user and upper management satisfaction
Beckers, Sander F. M.
;
Bone, Sterling A.
;
Fombelle, Paul W.
- In:
Customer engagement marketing
,
(pp. 141-169)
.
2018
Persistent link: https://www.econbiz.de/10011739848
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