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~subject:"Brand management"
~subject:"France"
~type_genre:"Fallstudie"
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Brand management
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Intercultural management : a case-based approach to achieving complementarity and synergy
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International journal of automotive technology and management : IJATM
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Journal of Islamic marketing : JIMA
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Journal of business strategy
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Kommunikationspolitik im 21. Jahrhundert
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Marketing management : a cultural perspective
1
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Multinational's CSR practices in developing countries : an international perspective
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1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
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1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
34
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1
Die Markenprofilierungswirkung von Product Placement in Computerspielen : eine Analyse am Beispiel von Mercedes-Benz
Wegener, Katrin M.
-
2019
Persistent link: https://www.econbiz.de/10012055914
Saved in:
2
Collaborative organizations for innovation : a focus on the management of sociotechnical imaginaries to stimulate industrial ecosystems
Hooge, Sophie
;
Le Du, Laura
- In:
Creativity and innovation management
25
(
2016
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011553631
Saved in:
3
Strategic alliances and intercultural organizational change : the Renault-Nissan case
Barmeyer, Christoph I.
;
Mayrhofer, Ulrike
- In:
Intercultural management : a case-based approach to …
,
(pp. 317-332)
.
2016
Persistent link: https://www.econbiz.de/10011459257
Saved in:
4
Dongfeng-Peugeot-Citroen Automobile Co., Ltd.
Liu, Xueyuan
- In:
Global supply chain quality management : product …
,
(pp. 137-152)
.
2015
Persistent link: https://www.econbiz.de/10010473149
Saved in:
5
Case study: Renault plant in Tangiers (Morocco)
Ouedraogo, Alidou
- In:
Multinational's CSR practices in developing countries : …
,
(pp. 59-88)
.
2015
Persistent link: https://www.econbiz.de/10010494908
Saved in:
6
Managing systemic and disruptive innovation : lessons from the Renault Zero Emission Initiative
Pechmann, Felix von
;
Midler, Christophe
;
Maniak, Rémi
; …
- In:
Industrial and corporate change
24
(
2015
)
3
,
pp. 677-695
Persistent link: https://www.econbiz.de/10011389169
Saved in:
7
Managing value in supply chains : case studies on the sourcing hub concept
Agrawal, Anupam
;
De Meyer, Arnoud
;
Van Wassenhove, Luk N.
- In:
California management review
56
(
2013/14
)
2
,
pp. 23-54
Persistent link: https://www.econbiz.de/10010342550
Saved in:
8
Driving a deeply rooted brand : cultural marketing lessons learned from GM's Hummer advertising
Luedicke, Marius K.
- In:
Marketing management : a cultural perspective
,
(pp. 315-331)
.
2012
Persistent link: https://www.econbiz.de/10009508085
Saved in:
9
Social Branding bei Harley-Davidson Deutschland
Arnezeder, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 237-252)
.
2012
Persistent link: https://www.econbiz.de/10009553522
Saved in:
10
Tradition : Bedeutung der Historie als Kundenbindungsinstrument
Spieth, Peter
- In:
Erfolgsfaktor Kundenzufriedenheit : Handbuch für …
,
(pp. 231-241)
.
2012
Persistent link: https://www.econbiz.de/10009697110
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