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~subject:"Brand management"
~subject:"Germany"
~subject:"Informationskosten"
~type_genre:"Conference paper"
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Brand management
Germany
Informationskosten
Sportmarketing
9
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9
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Journal of business research : JBR
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Journal of sports economics
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Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
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2
Does it pay to wait? : the paths of posted prices and ticket composition for the Final Four and Super Bowl
Harrington, David Edwin
;
Treber, Jaret
- In:
Journal of sports economics
15
(
2014
)
5
,
pp. 559-576
Persistent link: https://www.econbiz.de/10010424811
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