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~subject:"Brand management"
~subject:"Germany"
~subject:"Theorie"
~type_genre:"Systematic review"
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Dienstleistungsmarken : eine Einführung in den Sammelband
Stauss, Bernd
;
Bruhn, Manfred
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 3-33)
.
2008
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