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~subject:"Brand management"
~subject:"India"
~type:"article"
~type_genre:"Fallstudie"
~type_genre:"Festschrift"
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Brand management
India
Deutschland
1,116
Germany
1,116
USA
801
United States
801
Organisatorischer Wandel
757
Organizational change
757
Strategic management
591
Strategisches Management
591
Lieferkette
503
Supply chain
503
Innovation management
484
Innovationsmanagement
484
Corporate Social Responsibility
453
Corporate social responsibility
453
Multinationales Unternehmen
416
Transnational corporation
416
Knowledge management
406
Wissensmanagement
406
Projektmanagement
337
Project management
336
Großbritannien
335
United Kingdom
335
KMU
329
SME
329
Human Resource Management
309
Personalmanagement
309
Markenführung
299
Lieferantenmanagement
277
Supplier relationship management
277
Beziehungsmarketing
266
Relationship marketing
266
Indien
257
Business process management
254
Prozessmanagement
254
Quality management
252
Qualitätsmanagement
252
Marketing management
228
Marketingmanagement
228
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3,511
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Case study
540
Conference paper
147
Konferenzbeitrag
147
Reprint
102
Interview
43
Collection of articles of several authors
17
Sammelwerk
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Systematic review
9
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8
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6
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1
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Esch, Franz-Rudolf
11
Adhikari, Atanu
4
Bald, Thorsten
4
Rutenbeck, Henrik
4
Banwet, D. K.
3
Bhatnagar, Jyotsna
3
Dev, Chekitan S.
3
Eckhardt, Giana M.
3
Foroudi, Pantea
3
Gupta, Sumeet
3
Khanduja, Dinesh
3
Lacity, Mary Cecelia
3
Lindgreen, Adam
3
Miskell, Peter
3
Mukherji, Shoma
3
Schroeder, Jonathan E.
3
Sharma, Radha R.
3
Balmer, John M. T.
2
Bardhi, Fleura
2
Baumgarth, Carsten
2
Bharadwaj, Sangeeta Shah
2
Binckebanck, Lars
2
Bridson, Kerrie
2
Budhwar, Pawan S.
2
Busch, Holger
2
Centeno, Edgar
2
Chintha, Suresh Kumar
2
Dasgupta, Meeta
2
Decker, Christiane
2
Devadasan, S. R.
2
Dey, Prasanta
2
Dibbern, Jens
2
Elg, Ulf
2
Evans, Jody
2
Fantapié Altobelli, Claudia
2
Fournier, Susan
2
Ganesh, K.
2
Garvin, David A.
2
Ghauri, Pervez N.
2
Grossman, Mindy
2
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Case studies on MNCs in India
16
Harvard business review : HBR
15
Best practice der Markenführung
14
Cases on branding strategies and product development : successes and pitfalls
13
The journal of brand management : an international journal
12
Harvard-Business-Manager : das Wissen der Besten
11
Employer Branding : Arbeitgeber positionieren und präsentieren
9
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
9
Journal of advances in management research : JAMR
8
MNCs in India : issues and challenges
7
Social Branding : Strategien - Praxisbeispiele - Perspektiven
7
Brands : interdisciplinary perspectives
6
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
6
Tata's business and growth strategy
6
The TQM journal : the international review of organizational improvement
6
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
5
Cases on supply chain and distribution management : issues and principles
5
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
5
European journal of marketing : EJM
5
International journal of logistics systems and management
5
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
5
Markenführung in strukturell veränderten Märkten : Markendialog, Februar 2010
5
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
5
Building corporate identity, image and reputation in the digital era
4
City branding : theory and cases
4
International journal of business excellence
4
Management decision : MD
4
Marketing intelligence & planning
4
The Icfai University Press on corporate turnarounds : Indian and global experiences
4
Trademarks, brands, and competitiveness
4
Corporate brand and corporate reputation
3
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
3
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
3
Innen beginnen : von der internen Kommunikation zum Internal Branding
3
International journal of production research
3
International journal of retail & distribution management
3
Journal of business strategy
3
Journal of marketing management : MM
3
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
3
Scandinavian journal of management
3
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ECONIS (ZBW)
544
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1
Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
Saved in:
2
Developing green supply chain system for Indian enterprises
Kumar, Sanjeev
;
Chattopadhyaya, Somnath
;
Sharma, Vinay
- In:
International journal of business excellence
6
(
2013
)
3
,
pp. 270-292
Persistent link: https://www.econbiz.de/10009756481
Saved in:
3
Konzept für ein interkulturells Training : beruflich in Indien
Klosi, Eva
- In:
Neue interkulturelle Projekte : innovative Lösungen …
,
(pp. 103-118)
.
2015
Persistent link: https://www.econbiz.de/10010492317
Saved in:
4
A study of eco-friendly supply chain
management
at cement industries of Chhattisgarh
Ashraf, Gazala Yasmin
- In:
Cases on supply chain and distribution management : …
,
(pp. 146-157)
.
2012
Persistent link: https://www.econbiz.de/10009660719
Saved in:
5
Organizational change and development : a case study in the Indian electricity market
Budhwar, Pawan S.
;
Bhatnagar, Jyotsna
;
Saini, Debi
- In:
Ready for change? : transition through turbulence to …
,
(pp. 145-163)
.
2012
Persistent link: https://www.econbiz.de/10009531336
Saved in:
6
Personalizing global leader development Infosys
Day, David V.
;
Barney, Matthew F.
- In:
Advances in global leadership
7
(
2012
),
pp. 179-201
Persistent link: https://www.econbiz.de/10010371058
Saved in:
7
Managing knowledge in a construction company : a process model
Venkateswaran, Vijaya
;
Aundhe, Sanjiv
- In:
Knowledge and process management : the journal of …
20
(
2013
)
2
,
pp. 59-70
Persistent link: https://www.econbiz.de/10009781294
Saved in:
8
Improvement of Sigma level of a foundry : a case study
Kumar, Sushil
;
Satsangi, P. S.
;
Prajapati, D. R.
- In:
The TQM journal : the international review of …
25
(
2013
)
1
,
pp. 29-43
Persistent link: https://www.econbiz.de/10009732308
Saved in:
9
Implementation of green supply chain
management
: analysis of value drivers ; a study in Indian context
Baig, Viqar Ali
;
Akhter, Javaid
;
Ahmad, Tufail
- In:
International supply chain management and collaboration …
,
(pp. 105-124)
.
2011
Persistent link: https://www.econbiz.de/10009657042
Saved in:
10
Graph theoretic approach for analysing the readiness of an organisation for adapting lean thinking : a case study
Gurumurthy, Anand
;
Mazumdar, Prasoon
;
Muthusubramanian, …
- In:
International journal of organizational analysis
21
(
2013
)
3
,
pp. 396-427
Persistent link: https://www.econbiz.de/10009788921
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