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~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
~type_genre:"Handbook"
~type_genre:"Systematic review"
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Brand Community : Definition, Theorien und empirische Befunde
Loewenfeld, Fabian von
;
Herrmann, Andreas
;
Rösger, Jürgen
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 97-117)
.
2008
Persistent link: https://www.econbiz.de/10003587904
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2
Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe
(
ed.
)
-
2003
Persistent link: https://www.econbiz.de/10001753842
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