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~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
~type_genre:"Reprint"
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Search: subject:"Marketing theory"
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Brand management
Konsumentenverhalten
Relationship marketing
Marketing theory
180
Marketingtheorie
180
USA
70
United States
70
Economists
33
Ökonomen
33
History of economic thought
29
Ökonomische Ideengeschichte
29
Market research
21
Marktforschung
21
Marketing management
18
Marketingmanagement
18
Consumer behaviour
17
Marketing
12
Nonprofit marketing
11
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11
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9
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9
Scientific method
8
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8
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8
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8
Epistemology
7
Erkenntnistheorie
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6
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6
Social Marketing
6
Social marketing
6
Lieferantenmanagement
5
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Soziale Werte
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Supplier relationship management
5
Bibliometrics
4
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Gender Economics
4
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4
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367
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367
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84
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84
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67
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56
Graue Literatur
52
Non-commercial literature
52
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35
Sammelwerk
35
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33
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33
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19
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18
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9
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English
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Tadajewski, Mark
4
Dobscha, Susan
3
Ozanne, Julie L.
3
Grönroos, Christian
2
Aaker, Jennifer
1
Agarwal, James
1
Bargh, John A.
1
Belk, Russell W.
1
Brasel, S. Adam
1
Dixon, Donald F.
1
Duncan, Tom
1
Fournier, Susan
1
Foxall, Gordon R.
1
Gassenheimer, Jule B.
1
Hill, Ronald Paul
1
Houston, Franklin S.
1
Hyman, Michael R.
1
Maclaran, Pauline
1
Malhotra, Naresh K.
1
Moriarty, Sandra E.
1
O'Shaughnessy, John
1
Peterson, Mark A.
1
Thompson, Craig J.
1
Zaltman, Gerald
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The impact of theory on representations of the consumer and the marketing organisation
7
Major theoretical debates and contemporary issues in marketing theory
2
Brand management ; Vol. 2
1
Critical marketing : issues in contemporary marketing
1
History of marketing thought ; Volume 2
1
History of marketing thought ; Volume 3
1
Qualitative marketing research : approaches, techniques and analysis
1
SAGE library in marketing
1
Sage library in marketing
1
The development of marketing theory and its philosophical underpinnings
1
The evolution of brands : from signals of quality to storehouses of trust
1
The nature and scope of marketing research
1
Theoretical and empirical perspectives in critical marketing studies
1
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ECONIS (ZBW)
21
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1
Consumer studies
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242113
Saved in:
2
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
3
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2009
Persistent link: https://www.econbiz.de/10003793772
Saved in:
4
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
5
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2009
Persistent link: https://www.econbiz.de/10003832558
Saved in:
6
A communication-based marketing model for managing relationships
Duncan, Tom
;
Moriarty, Sandra E.
-
2009
Persistent link: https://www.econbiz.de/10003784577
Saved in:
7
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2008
Persistent link: https://www.econbiz.de/10003644110
Saved in:
8
Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003644635
Saved in:
9
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 271-300)
.
2008
Persistent link: https://www.econbiz.de/10003674421
Saved in:
10
The impact of theory on representations of the consumer and the marketing organisation
Maclaran, Pauline
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003605099
Saved in:
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