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~subject:"Brand management"
~subject:"Marketing management"
~subject:"Theorie"
~type:"article"
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Search: subject_exact:"Werbepsychologie"
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Brand management
Marketing management
Theorie
Wirtschaftspsychologie
705
Economic psychology
704
Werbepsychologie
641
Psychology of advertising
639
Consumer behaviour
319
Konsumentenverhalten
319
Advertising effects
278
Werbewirkung
278
Theory
270
Behavioral economics
168
Verhaltensökonomik
168
Advertising
165
Werbung
164
Psychology
106
Psychologie
105
USA
105
United States
105
Emotion
88
Experiment
76
Personality psychology
75
Persönlichkeitspsychologie
75
Brand image
66
Markenimage
66
Markenführung
63
Cognition
61
Kognition
61
Deutschland
57
Germany
57
Wahrnehmung
44
Perception
43
Satisfaction
42
Zufriedenheit
42
Motivation
40
Public sector
34
Öffentlicher Sektor
34
Internet marketing
33
Marketingmanagement
33
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37
Free
9
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Book / Working Paper
496
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6
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Article in journal
215
Aufsatz in Zeitschrift
215
Aufsatz im Buch
133
Book section
133
Rezension
11
Book review
5
Collection of articles of several authors
5
Sammelwerk
5
Conference paper
3
Conference proceedings
3
Konferenzbeitrag
3
Konferenzschrift
3
Reprint
3
Systematic review
3
Übersichtsarbeit
3
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2
Fallstudie
2
Biografie
1
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1
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1
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1
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English
261
German
75
French
12
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4
Hungarian
1
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1
Swedish
1
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Frey, Bruno S.
11
Esch, Franz-Rudolf
7
Scitovsky, Tibor
5
Frey, Dieter
4
Grunert, Klaus G.
4
Kirchler, Erich
4
Lea, Stephen
4
Raaij, Willem Fred van
4
Stutzer, Alois
4
Webley, Paul
4
Brandstätter, Hermann
3
Fischer, Alexander
3
Gierl, Heribert
3
Langner, Tobias
3
Loewenstein, George F.
3
Ortmann, Andreas
3
Storper, Michael
3
Venables, Anthony
3
Bohnsack, Ralf
2
Burgoyne, Carole B.
2
Cullis, John G.
2
Erixon, Lennart
2
Fehr, Ernst
2
Gigerenzer, Gerd
2
Grewal, Dhruv
2
Groenland, Edward
2
Hansen, Flemming
2
Jegen, Reto
2
Jonas, Eva
2
Jones, Philip R.
2
Kemp, Simon
2
Kindleberger, Charles Poor
2
Koppl, Roger
2
Leiser, David
2
Linxweiler, Richard
2
Morris, Jon D.
2
Mullainathan, Sendhil
2
Rosenstiel, Lutz von
2
Schlicht, Ekkehart
2
Spence, Charles
2
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Institution
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Workshop on Economics and Psychology <1996, Gerzensee>
1
Published in...
All
Journal of economic psychology : research in economic psychology and behavioral economics
21
The Cambridge handbook of psychology and economic behaviour
20
Psychology & marketing
11
The journal of socio-economics
9
Cahiers du GRATICE
6
Critical review : an interdisciplinary journal of politics and society
5
International journal of advertising : the review of marketing communications
5
Journal of business research : JBR
5
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
Wirtschaftspsychologie
5
Cambridge journal of economics
4
Happiness, economics and politics : towards a multi-disciplinary approach
4
Journal of advertising research
4
Journal of economic behavior & organization : JEBO
4
Journal of marketing research : JMR
4
Preferences or happiness?
4
Essays on economic psychology
3
Finanzpsychologie
3
International journal of advertising : the quarterly review of marketing communications
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of economic literature
3
Journal of institutional and theoretical economics : JITE
3
Journal of marketing
3
Marketing : ZFP ; journal of research and management
3
Marktpsychologie
3
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
3
The journal of brand management : an international journal
3
Advertising in new formats and media : current research and implications for marketers
2
Analyse & Kritik : journal of philosophy and social theory
2
Annual review of economics
2
Clusters, networks, and innovation
2
Cognition, rationality, and institutions
2
Economic quarterly
2
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
2
Handbook on brand and experience management
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
History of economic ideas : HEI
2
International journal of social economics
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
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ECONIS (ZBW)
355
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1
Behavioral agricultural economics
Wuepper, David
;
Bukchin-Peles, Shira
;
Just, David
; …
- In:
Applied economic perspectives and policy
45
(
2023
)
4
,
pp. 2094-2105
Persistent link: https://www.econbiz.de/10014439818
Saved in:
2
Economics is converging with sociology but not with psychology
Ross, Don
- In:
Journal of economic methodology
30
(
2023
)
2
,
pp. 135-156
Persistent link: https://www.econbiz.de/10014322226
Saved in:
3
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
4
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
5
Lay economic reasoning : an integrative review and call to action
Bhattacharjee, Amit
;
Dana, Jason
- In:
Consumer psychology review
7
(
2024
)
1
,
pp. 3-39
Persistent link: https://www.econbiz.de/10014505991
Saved in:
6
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
7
Motives to give in economics and psychology : a step toward unification
Wilhelm, Mark Ottoni
;
Vesterlund, Lise
- In:
Journal of economic behavior & organization : JEBO
216
(
2023
),
pp. 354-365
Persistent link: https://www.econbiz.de/10014478589
Saved in:
8
Like the dad in the ad : testing a conceptual model for new fathers' responses to dadvertisements
Mueller, Sophia
;
Morton, Cynthia R.
;
Johnson, Benjamin K.
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 488-517
Persistent link: https://www.econbiz.de/10014295202
Saved in:
9
Metatheories in work, organizational, and business psychology
Zacher, Hannes
- In:
Work, organizational, and business psychology : an …
,
(pp. 26-41)
.
2023
Persistent link: https://www.econbiz.de/10013503603
Saved in:
10
The face of the brand : spokesperson facial width-to-height ratio predicts brand personality judgments
Deska, Jason C.
;
Hingston, Sean T.
;
DelVecchio, Devon
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1487-1503
Persistent link: https://www.econbiz.de/10013280119
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