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~subject:"Brand management"
~subject:"Online retailing"
~subject:"Relationship marketing"
~type_genre:"Konferenzbeitrag"
~type_genre:"Thesis"
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Brand management
Online retailing
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Deutschland
357
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339
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302
Internationales Marketing
269
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268
Werbung
260
Online-Marketing
225
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216
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212
Consumer behaviour
205
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205
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140
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133
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116
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114
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107
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82
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Burmann, Christoph
3
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2
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2
Goertz, Susanne
2
Gómez-Suárez, Mónica
2
Nießing, Daniel
2
Veloso, Mónica
2
Aiello, Gaetano
1
Albers, Sönke
1
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1
Alfina
1
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1
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1
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1
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1
Banerjee, Snehasish
1
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1
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1
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1
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1
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1
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1
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1
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1
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Springer Fachmedien Wiesbaden
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Duncker & Humblot
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Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
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1
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1
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Springer Gabler Research
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
Innovatives Markenmanagement
6
Gabler Edition Wissenschaft
5
International journal of advertising : the quarterly review of marketing communications
5
Research
5
Business horizons
4
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
3
Gabler-Edition Wissenschaft
3
Journal of business research : JBR
3
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Berichte aus der Betriebswirtschaft
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
DUV / Wirtschaftswissenschaft
2
Designing and communicating experience
2
Edition Wissenschaft Apprimus
2
Handel und Internationales Marketing / Retailing and International Marketing
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Kundenmanagement & Electronic Commerce
2
Schriften zum Mobile Commerce und zur Mobilkommunikation
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
Schriftenreihe Schwerpunkt Marketing
2
The globalisation of Chinese business : implications for multinational investors
2
The international review of retail, distribution and consumer research
2
Acta Universitatis Oeconomicae Helsingiensis / A
1
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Applied Marketing Science /Angewandte Marketingforschung
1
Applied marketing science / Angewandte Marketingforschung
1
Apprimus - Edition Wissenschaft
1
Basler Schriften zum Marketing
1
Betriebswirtschaftslehre für Technologie und Innovation
1
Bridging the gap between advertising academia and practice
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Collaborative innovation networks : latest insights from social innovation, education, and emerging technologies research
1
Contributions to Economics
1
Contributions to Management Science
1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
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ECONIS (ZBW)
173
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1
Factors influencing online platform engagement in fresh fruit e-commerce in China
Tang, Lin
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 247-261)
.
2024
Persistent link: https://www.econbiz.de/10014564136
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2
Reviewing the research landscape of online scarcity messages
Banerjee, Snehasish
;
Pal, Anjan
;
Kapetanaki, Ariadne …
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 11-19)
.
2024
Persistent link: https://www.econbiz.de/10014500982
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3
Advertising effectiveness : the role of content
Becker, Maren
-
2017
Persistent link: https://www.econbiz.de/10011716791
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4
Google Analytics best practices in Slovak and Czech online business
Reiter, Miroslav
;
Miklosik, Andrej
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 101-112)
.
2023
Persistent link: https://www.econbiz.de/10014436512
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5
The examination of social and service relational aspects on customers' retention
Ramadan, Zahy
;
Farah, Maya F.
;
Bekdache, Salwa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-79)
.
2023
Persistent link: https://www.econbiz.de/10014289840
Saved in:
6
The influence of the Covid-19 pandemic on social media engagement of luxury hotels
Gómez-Suárez, Mónica
;
Veloso, Mónica
;
Quinones, Myriam
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 134-141)
.
2023
Persistent link: https://www.econbiz.de/10014289852
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7
Personal branding of professors in social media : a choice or a necessity in our days?
Shyle, Irma
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 207-220)
.
2022
Persistent link: https://www.econbiz.de/10013338082
Saved in:
8
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
9
The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
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10
Agricultural entrepreneurship fostering from behavioral decision theory perspective : celebrity branding impact on financial and non-financial motivation
Dobryagina, Natalia
- In:
The European journal of finance
29
(
2023
)
13
,
pp. 1538-1554
Persistent link: https://www.econbiz.de/10014384836
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