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~subject:"Brand management"
~subject:"Produktentwicklung"
~subject:"Produktgestaltung"
~type_genre:"Einführung"
~type_genre:"Handbuch"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Product portfolio"
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Subject
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Brand management
Produktentwicklung
Produktgestaltung
Product management
62
Produktmanagement
62
Theorie
16
Theory
16
Deutschland
13
Germany
13
Innovation management
13
Innovationsmanagement
13
Innovation
12
Markenführung
12
Market research
10
Marketingmanagement
10
Marktforschung
10
Product life cycle
10
Produktlebenszyklus
10
Marketing
9
Preismanagement
9
Pricing strategy
9
Produktpolitik
9
Brand image
8
Consumer behaviour
8
Konsumentenverhalten
8
Markenimage
8
Beziehungsmarketing
7
Marketing management
7
Relationship marketing
7
Strategisches Management
6
Polen
5
Product design
5
Strategic management
5
Fertigungsprogramm
4
Investitionsgütermarketing
4
Lieferantenmanagement
4
Markenpolitik
4
Master production schedule
4
Physical distribution
4
Poland
4
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Type of publication
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Book / Working Paper
23
Type of publication (narrower categories)
All
Einführung
Handbuch
Sammelwerk
Article in journal
100
Aufsatz in Zeitschrift
100
Aufsatz im Buch
57
Book section
57
Graue Literatur
47
Non-commercial literature
47
Hochschulschrift
44
Thesis
36
Arbeitspapier
24
Working Paper
24
Collection of articles of several authors
21
Case study
14
Fallstudie
14
Lehrbuch
14
Aufsatzsammlung
13
Textbook
12
Bibliografie enthalten
6
Bibliography included
6
Conference proceedings
4
Konferenzschrift
4
Collection of articles written by one author
3
Handbook
3
Ratgeber
3
Sammlung
3
Guidebook
2
Bibliografie
1
Company information
1
Firmeninformation
1
Forschungsbericht
1
Glossar enthalten
1
Glossary included
1
Interview
1
Mikroform
1
Reprint
1
Umfrage
1
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Language
All
German
12
English
7
Polish
4
Russian
2
Author
All
Sojkin, Bogdan
4
Albers, Sönke
3
Kall, Jacek
2
Pepels, Werner
2
Semerkova, L. N.
2
Ahlert, Dieter
1
Akao, Yōji
1
Bading, Alexandra
1
Boczanski, Manfred
1
Breyer-Mayländer, Thomas
1
Bullinger, Hans-Jörg
1
Cocchi, Andrea
1
Herrmann, Andreas
1
Hertel, Günter
1
Herzog, Claudia
1
Huber, Frank
1
Kahn, Kenneth B.
1
Keinonen, Turkka
1
Kern, Ingo
1
Mahajan, Vijay
1
Midler, Christophe
1
Minguet, Guy
1
Muth, Michael
1
Okruch, Harald
1
Quelch, John A.
1
Schadenberger, Alexander
1
Scheer, August-Wilhelm
1
Schilli, Bruno
1
Schimmelpfeng, Lutz
1
Schmitz, Willi-Gerd
1
Segelbacher, Uwe
1
Sheth, Jagdish N.
1
Stürken, Momme
1
Vervaeke, Monique
1
Virt, Wilfried
1
Warschat, Joachim
1
Weber, Torsten
1
Wind, Yoram
1
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Institution
All
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Deutsche Landwirtschafts-Gesellschaft
1
Duncker & Humblot
1
Lebensmitteltage <1, 2006, Frankfurt, Main; Soden, Taunus>
1
Published in...
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Zeszyty naukowe
3
Academic monograph on business studies : marketing
1
Legends in marketing
1
Management-Reihe Corporate Social Responsibility
1
Routledge studies in innovation, organization and technology
1
Technologiemanagement - Wettbewerbsfähige Technologieentwicklung und Arbeitsgestaltung
1
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
1
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Source
All
ECONIS (ZBW)
23
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1
Einführung in die Produktpolitik im Marketing
Pepels, Werner
-
2019
Persistent link: https://www.econbiz.de/10012058606
Saved in:
2
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
Weber, Torsten
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10014009335
Saved in:
3
Product and new product management
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337121
Saved in:
4
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
Pepels, Werner
(
ed.
);
Breyer-Mayländer, Thomas
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10011446255
Saved in:
5
Produkt w fazie spadku i odnowienia
Sojkin, Bogdan
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10013444689
Saved in:
6
Working on innovation
Midler, Christophe
(
contributor
);
Minguet, Guy
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003805947
Saved in:
7
Zarządzanie produktem kreowanie produktu
Kall, Jacek
(
contributor
);
Sojkin, Bogdan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10013444667
Saved in:
8
Zarza̢dzanie produktem : kreowanie marki
Kall, Jacek
(
contributor
);
Sojkin, Bogdan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10013444695
Saved in:
9
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
Ahlert, Dieter
(
contributor
)
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003744463
Saved in:
10
Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik statej VIII Vserosijskoj naučno-praktičeskoj konferencii, ijunʹ 2007 g.
Semerkova, L. N.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10008909910
Saved in:
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