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~subject:"Brand management"
~subject:"Theory"
~type_genre:"Fallstudie"
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Search: subject_exact:"Australia"
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Brand management
Theory
Australien
355
Australia
352
Canada
22
Kanada
22
USA
22
United States
22
Großbritannien
18
United Kingdom
18
Organisatorischer Wandel
16
Organizational change
16
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15
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15
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14
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14
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14
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14
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13
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13
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12
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9
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9
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9
Wissensmanagement
9
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8
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Article
13
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Fallstudie
Article in journal
726
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726
Graue Literatur
500
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500
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460
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460
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92
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92
Collection of articles of several authors
46
Sammelwerk
46
Hochschulschrift
38
Thesis
33
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31
Bibliography included
31
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25
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23
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22
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20
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20
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18
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13
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12
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8
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8
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6
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6
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5
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5
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5
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4
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3
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3
No longer published / No longer aquired
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2
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1
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1
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1
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12
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Bridson, Kerrie
2
Evans, Jody
2
Rentschler, Ruth
2
Beckett, Ronald C.
1
Bradbury, Trish
1
Catley, Bevan
1
Danaher, Peter J.
1
Dufour, Yvon
1
Frazer, Lorelle
1
Frost, Warwick
1
Hensher, David A.
1
Merrilees, Bill
1
Mora, Pierre
1
Nenycz-Thiel, Magda
1
Roberts, John H.
1
Roberts, Ken
1
Rosemann, Michael
1
Simpson, Alan
1
Solnet, David
1
Steane, Peter
1
Ton, Tu T.
1
Weiler, Betty
1
Wheeler, Fiona
1
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European journal of marketing : EJM
1
International journal of arts management
1
International journal of sports marketing & sponsorship
1
International journal of wine business research : IJWBR
1
Journal of hospitality marketing & management
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of travel and tourism marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Small enterprise research : SER ; the Journal of SEAANZ
1
Strategic alignment, governance, people and culture
1
The journal of brand management : an international journal
1
Transportation research / E : an international journal
1
Weinmarketing : Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickeln
1
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ECONIS (ZBW)
13
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1
Service management in hospitality education : review and reflection
Solnet, David
- In:
Journal of hospitality marketing & management
21
(
2012
)
1/2
,
pp. 184-214
Persistent link: https://www.econbiz.de/10009512708
Saved in:
2
Pioneering Asian franchise brands : Pho24 in Vietnam
Frazer, Lorelle
;
Merrilees, Bill
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
4
,
pp. 295-309
Persistent link: https://www.econbiz.de/10009657578
Saved in:
3
Drivers, impediments and manifestations of brand orientation : an international museum study
Evans, Jody
;
Bridson, Kerrie
;
Rentschler, Ruth
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1457-1475
Persistent link: https://www.econbiz.de/10009707880
Saved in:
4
Weinmarken der Alten und der Neuen Welt : drei Fallstudien
Mora, Pierre
- In:
Weinmarketing : Kundenwünsche erforschen, Zielgruppen …
,
(pp. 161-178)
.
2011
Persistent link: https://www.econbiz.de/10008758296
Saved in:
5
Private labels in Australia : a case where retailer concentration does not predicate private labels share
Nenycz-Thiel, Magda
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 624-633
Persistent link: https://www.econbiz.de/10009232994
Saved in:
6
Portrait of a star : National Gallery of Victoria
Rentschler, Ruth
;
Bridson, Kerrie
;
Evans, Jody
- In:
International journal of arts management
13
(
2010/11
)
2
,
pp. 59-67
Persistent link: https://www.econbiz.de/10008856920
Saved in:
7
Destination brand identity, values, and community : a case study from rural Victoria, Australia
Wheeler, Fiona
;
Frost, Warwick
;
Weiler, Betty
- In:
Journal of travel and tourism marketing
28
(
2011
)
1
,
pp. 13-26
Persistent link: https://www.econbiz.de/10009008258
Saved in:
8
Applying a dynamic model of consumer choice to guide brand development at Jetstar Airways
Danaher, Peter J.
;
Roberts, John H.
;
Roberts, Ken
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 586-594
Persistent link: https://www.econbiz.de/10009299498
Saved in:
9
The service portfolio of a BPM center of excellence
Rosemann, Michael
-
2010
Persistent link: https://www.econbiz.de/10008655031
Saved in:
10
Building a good solid family wine business : Casella Wines
Dufour, Yvon
;
Steane, Peter
- In:
International journal of wine business research : IJWBR
22
(
2010
)
2
,
pp. 122-132
Persistent link: https://www.econbiz.de/10003993844
Saved in:
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