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~subject:"Brand management"
~type:"article"
~type_genre:"Fallstudie"
~type_genre:"Reprint"
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Brand management
Deutschland
1,130
Germany
1,130
USA
1,053
United States
1,053
Organisatorischer Wandel
872
Organizational change
872
Strategic management
816
Strategisches Management
816
Lieferkette
558
Supply chain
558
Corporate Social Responsibility
540
Corporate social responsibility
540
Multinationales Unternehmen
518
Transnational corporation
518
Innovation management
515
Innovationsmanagement
515
Knowledge management
474
Wissensmanagement
474
Human Resource Management
395
Personalmanagement
395
Markenführung
390
Großbritannien
386
United Kingdom
386
Projektmanagement
350
Project management
349
KMU
348
SME
348
Marketing management
339
Marketingmanagement
339
Lieferantenmanagement
324
Supplier relationship management
324
Beziehungsmarketing
300
Relationship marketing
300
Theorie
289
Theory
289
Führungsstil
273
Leadership style
273
Business process management
269
Prozessmanagement
269
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Undetermined
5
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Article
Book / Working Paper
148
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Fallstudie
Reprint
Article in journal
10,110
Aufsatz in Zeitschrift
10,110
Aufsatz im Buch
2,374
Book section
2,374
Case study
295
research-article
201
Conference paper
114
Konferenzbeitrag
114
review
52
non-article
50
conceptual-paper
44
review-article
44
Interview
25
case-report
25
viewpoint
20
Collection of articles of several authors
11
Sammelwerk
11
Systematic review
7
Übersichtsarbeit
7
Mehrbändiges Werk
5
Multi-volume publication
5
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4
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2
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1
technical-paper
1
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Language
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English
260
German
130
Author
All
Esch, Franz-Rudolf
11
Keller, Kevin Lane
8
Bald, Thorsten
4
De Chernatony, Leslie
4
Ehrenberg, Andrew S. C.
4
Fournier, Susan
4
Park, C. Whan
4
Rutenbeck, Henrik
4
Schmitt, Bernd
4
Dev, Chekitan S.
3
Eckhardt, Giana M.
3
Foroudi, Pantea
3
Hatch, Mary Jo
3
Lindgreen, Adam
3
McCarthy, Michael S.
3
Miskell, Peter
3
Schroeder, Jonathan E.
3
Schultz, Majken
3
Aaker, David A.
2
Bardhi, Fleura
2
Baumgarth, Carsten
2
Binckebanck, Lars
2
Bridson, Kerrie
2
Busch, Holger
2
Centeno, Edgar
2
Decker, Christiane
2
Einwiller, Sabine
2
Evans, Jody
2
Fantapié Altobelli, Claudia
2
Farr, Andy
2
Glynn, Mark S.
2
Grossman, Mindy
2
Hart, Susan
2
Heller, Michael
2
Heußler, Tobias
2
Huchzermeier, Arnd
2
Ind, Nicholas
2
Jaworski, Bernard J.
2
Kirby, Julia
2
Knörle, Christian
2
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Best practice der Markenführung
14
Cases on branding strategies and product development : successes and pitfalls
13
Corporate brand and corporate reputation
13
Brand management ; Vol. 2
12
Brand management ; Vol. 3
12
Brand management ; Vol. 1
10
The evolution of brands : from signals of quality to storehouses of trust
10
Brand management ; Vol. 4
9
Employer Branding : Arbeitgeber positionieren und präsentieren
9
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
9
Measuring and managing brands
9
Harvard business review : HBR
8
Harvard-Business-Manager : das Wissen der Besten
8
The journal of brand management : an international journal
8
Social Branding : Strategien - Praxisbeispiele - Perspektiven
7
Brands : interdisciplinary perspectives
6
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
6
International marketing ; Vol. 2
6
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
5
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
5
European journal of marketing : EJM
5
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
5
Markenführung in strukturell veränderten Märkten : Markendialog, Februar 2010
5
Marketing-mix strategies - product strategy and promotion strategy
5
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
5
Building corporate identity, image and reputation in the digital era
4
City branding : theory and cases
4
Marketing intelligence & planning
4
Trademarks, brands, and competitiveness
4
Cross-cultural and critical perspectives on brands
3
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
3
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
3
Innen beginnen : von der internen Kommunikation zum Internal Branding
3
International journal of retail & distribution management
3
Journal of marketing management : MM
3
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
3
Swarm Branding : Markenführung im Zeitalter von Web 2.0
3
Branded spaces : experience enactments and entanglements
2
Case studies on MNCs in India
2
Evolving and emerging issues in marketing strategy
2
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ECONIS (ZBW)
390
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1
Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
Saved in:
2
The importance of supply chain
management
in positioning and creating brands of agro-based products
Aroop Mukherjee
;
Nitty Hirawaty Kamarulzaman
- In:
Cases on branding strategies and product development : …
,
(pp. 103-131)
.
2015
Persistent link: https://www.econbiz.de/10010504646
Saved in:
3
Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2013
Persistent link: https://www.econbiz.de/10009758632
Saved in:
4
A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
Saved in:
5
Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2010
Persistent link: https://www.econbiz.de/10003972927
Saved in:
6
The consumer as a co-producer and prosumer : convenience food marketing
Troye, Sigurd V.
;
Supphellen, Magne
;
Jakubanecs, Alexander
- In:
Diversity in European marketing : text and cases
,
(pp. 179-192)
.
2012
Persistent link: https://www.econbiz.de/10009531587
Saved in:
7
Entrepreneurship, competitive strategies, and transforming firms from OEM to OBM in Taiwan
Yan, Ho-don
- In:
Journal of Asia Pacific business
13
(
2012
)
1
,
pp. 16-36
Persistent link: https://www.econbiz.de/10009536751
Saved in:
8
Category
Management
Praxisbeispiel Knorr : Optimierung der Kategorie "Savoury"
Voßhenrich, Oliver
- In:
Controlling im Handel : innovative Ansätze und …
,
(pp. 305-324)
.
2016
Persistent link: https://www.econbiz.de/10011556331
Saved in:
9
Collaborative brand attacks in social media : exploring the antecedents, characteristics, and consequences of a new form of brand crises
Rauschnabel, Philipp A.
;
Kammerlander, Nadine
;
Ivens, …
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 381-410
Persistent link: https://www.econbiz.de/10011600557
Saved in:
10
Brand-driven leadership for change
management
in retailing
Botschen, Günther
;
Combe, Ian
;
Thelen, Eva M.
- In:
European retail research
26
(
2012
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009728701
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